Campaign Strategist

We’re looking for a Campaign Strategist to turn brand and creative ideas into clear, integrated campaign plans that come to life consistently across channels, regions and consumer touchpoints.

• Amsterdam (HQ), North Holland
• Hybrid
• Full-Time

Working within our Brand team, you’ll sit at the intersection of brand strategy, creative development and channel activation. You’ll take a campaign idea and build the architecture around it - defining the rollout, channel roles, messaging hierarchy, content needs, key moments and consumer journey from launch through seasonal content rollout.

This is a highly collaborative role for someone who combines strategic thinking with a strong delivery mindset. You’ll connect Brand, Social, PR, Media, CRM, E-commerce, Retail, Markets and partners, around one campaign vision, ensuring every channel understands its role and has what it needs to execute effectively.

ABOUT THE BRAND

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 35 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values.

KEY RESPONSIBILITIES

Campaign Strategy & Architecture

• Translate brand strategy and approved creative concepts into integrated campaign activation plans.
• Define campaign phasing, objectives, audiences, messaging hierarchy, channel roles and key consumer moments.
• Build connected consumer journeys across paid, owned, earned, retail, experiential and partner touchpoints.
• Identify opportunities for hero, supporting and always-on content, ensuring campaign ideas can flex across channels, markets and moments.
• Ensure the campaign rollout protects and strengthens the original strategic and creative idea.

Integrated Planning & Activation

• Lead cross-functional planning across Social, PR, Media, CRM, E-commerce, Retail, Markets and partners.
• Own the overarching campaign calendar, rollout roadmap and campaign phasing, aligning Product, channels and partners.
• Work with channel owners to translate the central campaign into channel briefs, identifying content requirements, efficiencies and opportunities across the ecosystem.
• Partner closely with the Retail Brand Marketing team to optimise creative ideas across retail channels and created a more streamlined creative delivery across partners.
• Partner closely with the Ecommerce team to optimse campaign ideas across our D2C website and marketing channels.
• Work with the PR & Communications team to align on campaign milestones and maximise campaign exposure and impact through earned channels.
• Bring teams into the process early and create clarity around responsibilities, milestones and dependencies.
• Adapt plans as priorities and opportunities evolve while maintaining strategic coherence.
• Own the Campaign Rollout deck as the central tool for integrated planning and alignment.

Performance & Collaboration

• Partner with channel owners to establish success measures and maintain visibility of campaign performance.
• Consolidate channel, market and partner learnings into recommendations for future campaigns.
• Build strong relationships across Brand, Creative, Production and channel teams, creating shared ownership of campaign outcomes.
• Champion consumer-first, integrated thinking and help develop smarter, faster ways of working.

PROFILE

• 5+ years' experience in integrated marketing, campaign strategy, brand marketing or communications planning, ideally within fashion, lifestyle or culture.
• Proven ability to translate creative ideas into integrated multi-channel campaigns.
• Strong understanding of contemporary brand building and the role of social, PR, media, CRM, e-commerce, retail and experiential.
• Comfortable orchestrating complex projects across creative, commercial, channel and market stakeholders.

SKILLS

• Strategic thinker with a strong instinct for turning creative ideas into consumer-facing campaigns.
• Highly collaborative, low-ego and able to bring different teams around one shared vision.
• Creates clarity from complexity without becoming process-heavy.
• Consumer- and culturally curious, proactive and solutions-focused.
• Comfortable moving between high-level campaign thinking and executional detail.
• Adaptable, commercially aware and energized by building new ways of working.
• Strong communicator; fluent English, with French a plus.

Why #TEAMKARL? (HQ)

• Learning and development courses/training
• Opportunity to make an impact
• Remote working arrangements
• Relocation allowance
• Bonus holidays
• Working in the heart of Amsterdam
• Brand discounts
• And exclusive sample sales only for #TEAMKARL