Marketing Manager for Denza- Netherlands

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

• Marketing Manager for Denza- Netherlands
• Location: Hoofddorp
• Type of Employment: Full-time

About DENZA

DENZA is BYD Group’s premium brand for electric and plug-in hybrid vehicles and now entering Europe at a defining moment for electrified mobility. In the Benelux region, we are building more than a sales organization, we are shaping the foundation of a premium brand, a high-quality retail network, and a customer experience that reflects the expectations of one of Europe’s most mature and demanding markets.

Joining DENZA Nederland means becoming part of an entrepreneurial team with the energy of a start-up and the backing of a global NEV leader. You will have the opportunity to contribute from the early stage, take real ownership, and help define how premium electrified mobility is introduced, experienced and scaled across the region.

Key Responsibilities:

• Define the marketing plan across the responsible countries in alignment with business objectives and global marketing strategic guidelines.
• Plan and lead the execution of national events, conducting post-event analysis to assess the effectiveness and provide insights for internal improvements.
• Develop and manage regional advertising and digital campaigns across local markets in collaboration with appointed agencies.
• Provide digital assets for local market use, ensuring their effective utilization during national campaigns.
• Supervise dealer marketing plans and monitor execution by dealer partners.
• Contribute valuable insights for the development of the European marketing plan and monitor competitor activities, including product and financial benchmarks, monthly installments, and new campaigns.
• Develop and manage local advertising and PR campaigns in partnership with appointed agencies.
• Oversee and manage the marketing budget, ensuring efficient allocation of resources.
• Supervise relationships with press, media, agencies and digital influencers, ensuring visibility for the brand and product stories.
• Conduct post-event analysis to evaluate the success of initiatives and integrate findings into future marketing strategies.
• Collaborate with and support the European PR and events teams when planning activities in the local market.
• Foster, grow and nurture relationships with digital media and social influencers.
• Act as a brand ambassador, consistently prioritizing the customer experience.
• Actively engage and collaborate in any European events or activities as needed.