Product Marketeer

• Role: Product Marketeer

• Scope: Product positioning, messaging and go-to-market for Teamleader Orbit's agency segment.

• Level: junior/medior

• Language requirement: English, Dutch and/or German

• Location: Ghent, Belgium or Amsterdam, the Netherlands

• Remote, Hybrid

Job description

Who are we and why should you care?

Teamleader is a SaaS scale-up born in 2012 in Ghent, Belgium, and part of the Visma Group since 2022. Our mission? To make work easier, not harder, for small and medium-sized businesses.

Here’s what we bring to the table:

• Teamleader Focus: the all-in-one tool that helps small businesses optimise CRM, projects, and invoicing.

• Teamleader One: the go-to e-invoicing software that self-employed pros can count on.

We Are Looking for a Product Marketeer to Join us

Positioning is not a launch-week sprint. It's an ongoing craft: understanding what agencies struggle with, shaping that into a story, and making sure it shows up consistently. Throughout campaigns, sales communication, and feature launches. As our Product Marketeer for the agency segment, you're the person who decides what we say and why it lands.

As a Product Marketeer at Teamleader, you will:

• Own product positioning and differentiation for the agency audience.

• Track market, customer, and competitive insight, including competitor moves and emerging trends, and translate it into messaging, value propositions, and campaign angles

• Lead go-to-market for product launches and feature releases into the agency segment.

• Keep messaging consistent and relevant across every campaign, piece of content, and touchpoint

You'll work closely with our Paid Social & ABM Marketeer, who turns your messaging into campaigns in-market, with Brand Studio on assets and storytelling, and with Sales on account strategy and feedback loops.

Why others chose Teamleader: we're lively, not corporate

We have the energy and boldness of a start-up and the expertise and pragmatism of a scale-up. The result: a team of both young and seasoned professionals led by supportive and approachable managers who give recognition and rewards for hard work. You’ll be working in a fast-paced tech environment with open feedback culture and room for initiatives as well as ideas. You’ll have plenty of room to apply your personality, express yourself, and impact our course of action with your insights or ideas.

On top of that, you’ll get:

• An extensive training budget.

• A hybrid working model: a pleasant mix of office and home working.

• A personal tooling budget, to make working from home as comfortable as from our offices.

• Daily budget-friendly in-house prepared lunch and dinner options (only in our Ghent office), as well as Friyays and numerous sport initiatives!

• 32 holidays on top of the standard public ones! (based on full-time employment).

• Our long-lasting dedication to employee well-being.

Job requirements

You’d be a great fit for this role if you have:

• 2- 3 years of B2B marketing experience, with a strong grounding in product marketing (positioning, messaging, launches)

• A track record of translating market, customer, and competitive insight into messaging and campaign narratives.

• A collaborative mindset, working closely with Sales, Brand Studio and the rest of the marketing team to keep messaging consistent across channels.

• The ability to clearly communicate the business impact of marketing efforts.

• A data-driven approach, where you use insights to sharpen positioning, not just to report on it.

• Fluent in English; and besides also Dutch or German.

• Genuine curiosity about agencies: how they work, what they struggle with and how they buy

It's a plus if you also have:

• Experience working in an agency