Brand Manager HiPRO
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Are you a strategic marketer with a passion for building strong consumer brands and driving business growth?
As Brand Manager HiPRO, you will own the Dutch HiPRO brand agenda while leading selected Benelux growth initiatives. Reporting to the Group Brand Manager Protein, you will help to shape brand strategy, drive innovation, execute impactful marketing programs and strengthen HiPRO leadership in the protein category.
- Netherlands
- Rijswijk, Rijswijk
- On-site
- Permanent Full-Time
About the job
Why This Role Is Exciting
- Own one of Danone key strategic brands and drive the HiPRO brand agenda in Netherlands.
- Shape annual growth strategies and priorities
- Drive portfolio innovation & renovation
- Develop impactful marketing campaigns & sport brand activations
- Opportunity to coach and lead a Junior Brand Manager
Your key responsibilities
- Brand & Business Leadership: Own growth, development & execution of annual plans and business performance
- Market Ownership: Understand the Dutch Protein market inside out & act as key HiPRO Marketing point of contact in the Netherlands
- Innovation & Portfolio Management: Lead innovation and renovation projects.
- Marketing Strategy & Campaign Development: Lead integrated campaign development & execution
- Sports Marketing & Partnerships: Drive ambassador programs, sponsorships and event activations to win at the "point of sweat".
- Cross-Functional Leadership: closely work with stakeholders across local and European teams
About you
To be successful in this role, you bring:
- Minimum 4 years of Brand Management experience within consumer goods industry
- Proven track record of delivering brand and business growth.
- Experience developing annual brand plans and growth strategies.
- Strong commercial acumen and analytical skills.
- Strong experience managing integrated marketing campaigns from strategy through execution.
- Demonstrated success leading innovation and renovation projects.
- Experience working within complex cross-functional organizations.
- Entrepreneurial, proactive and resilient.
- Fluent in English, and a good understanding of Dutch and/or French
About Danone
In all our activities we respect the Danone values that are fundamental to our company: Humanism, Openness, Proximity and Enthusiasm. These beliefs guide us in how we work and interact with each other. Do you share the same values, then Danone is certainly a good fit for you!
We offer
In our vibrant and international working environment you will be supported to learn new skills and to grow an impactful career aligned with your personal aspirations.
At Danone Belux, we offer a hybrid working environment which enables each team to meet our people's desire for flexibility.
We believe that each time we eat and drink, we vote for the world we want to live in. This powerful idea is at the heart of the ongoing Food Revolution, a movement which is inspired by people who care about where their food comes from, how it was grown and how it impacts their health and the health of…
We believe that each time we eat and drink, we vote for the world we want to live in. This powerful idea is at the heart of the ongoing Food Revolution, a movement which is inspired by people who care about where their food comes from, how it was grown and how it impacts their health and the health of the planet.
Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.