Digital Product Manager (Member Engagement)

Our technology organisation is evolving from a largely externally-driven delivery model towards empowered internal product and engineering teams.

Together with our Tech counterparts, we are shaping a startup-like culture within the broader Hunkemöller organisation. We value ownership, curiosity, speed, collaboration and a can-do mentality.

We are actively integrating AI into discovery, decision-making and delivery and are exploring Agentic Agile ways of working. Product Managers joining this team will help define what an AI-enabled product organization looks like.

• Digital Product Manager (Member Engagement)
• Hilversum
• Ecomm
• Netherlands
• 40 uur

Your mission

Turn guest shoppers into members who come back, by making membership easy to join and worth using across web and app.

Your product area covers

Member sign-up & onboarding, login & account, member profile & personalisation model, member surfaces across web and app, using member rewards and preferences & consent.

The metrics you are accountable for

Guest-to-member conversion, member activation, second-purchase rate, contactable member rate and redemption journey completion.

You will thrive here if you…

• Get energy from solving meaningful customer and business problems.
• Have a strong bias for action and focus on outcomes over activity.
• Are comfortable operating in ambiguity and creating clarity.
• Combine customer obsession with commercial thinking.
• Challenge assumptions and continuously improve ways of working.
• Enjoy partnering with engineers, designers and data specialists.
• Are excited about using AI to work smarter and move faster.

Key responsibilities

• Own product vision, strategy and roadmap for your domain across web and app.
• Identify opportunities through customer research, analytics and experimentation.
• Translate problems into measurable outcomes and prioritized initiatives.
• Drive cross-functional collaboration with Engineering, UX, Data, CRM and Commercial teams.
• Create momentum and progress in an evolving environment.
• Champion AI-enabled discovery, prioritization and product development.
• Contribute to building a modern product culture within Hunkemöller.

What we are looking for

• Proven experience as a Product Manager in e-commerce, digital products or technology organizations in the area of loyalty and/or member engagement.
• Strong commercial mindset and experience delivering measurable business impact.
• Excellent analytical and problem-solving capabilities.
• Experience with experimentation, customer insights and data-informed decision making.
• Ability to influence without authority and align diverse stakeholders.
• Comfortable navigating change, ambiguity and organizational transformation.
• Curiosity about AI and enthusiasm for adopting emerging ways of working.

AI-native product management

We believe AI will fundamentally change how product teams discover opportunities, make decisions and deliver value. We are embedding AI into our daily workflows and evolving towards Agentic Agile ways of working. We are looking for Product Managers who want to help lead that transformation.

What we offer

• 25 days of annual leave, with the option to buy or sell up to 4 additional days. You will get 25 holidays per annum, based on a fulltime role.
• Hybrid work model, combining office and remote working. We have a 60:40 policy based on your working hours.
• Possibility to work from abroad for up to 2 weeks per year.
• An international work environment, working with teams across different countries.
• Travel allowance to support commuting costs.
• Access to the Hunkemöller Academy for professional development. Continuous learning opportunities and professional growth are supported through various training programs and workshops.
• 25% employee discount on all Hunkemöller products. On some Mondays we have an additional sale on our newest collections. On top of the 25% discount, you will receive an additional 25 - 35% discount.