Portfolio Marketing Manager - Foodservice NL

Job Details

Unilever is looking for a Portfolio Marketing Manager Foodservice NL.

Reports to: Portfolio Lead Foodservice Benelux

No direct reports

Business context and main purpose of the job

Do you have a strong background and experience in Product Marketing? Do you have a passion for Food? Have you ever wanted to run your own business within a big organization? Do you get energized by defining strategic growth plans, and are you a project management professional? Then this is your chance!

Unilever Food Solutions is the innovative and growing Foodservice business (B2B) of Unilever, present in over 70 countries. Through combining a world-class product portfolio, supporting services, in-depth understanding of our customers and investment in our staff, we deliver year-on-year growth through offering chefs and caterers tailored culinary solutions, helping them to expand their business and do what they love.

The UFS portfolio consists of many of the world’s leading food brands like Knorr & Hellmann’s and regional brands like Maizena and Calvé.

UFS is accelerating its digital transformation to fuel growth through data-driven and technology-enabled Go-to-Market capabilities. The focus of UFS marketing and sales is to engage with chefs & customers through an integrated communication system via visits by sales representatives, chef demonstrations and digital touchpoints like the UFS.com website, mailings and segmented & personalized campaigns.

As a Portfolio Marketing Manager, you will be responsible for translating current and future chef needs into a strategic portfolio plan, managing the total portfolio through simplification, and leading launch and relaunch projects from product development through category communication.

You will be responsible for:

• Collecting and analysing operator and market insights and translating them into business opportunities
• Building and managing portfolio positioning and sustainable growth strategies
• Putting Dutch & Benelux needs and business opportunities on the EU agenda
• Managing multiple category simplification, launch and relaunch projects (link local / global)
• Providing Brand or category content to support launches
• Training the sales force team on product knowledge through Culinary trainings / selling stories
• Driving business growth to achieve category and brand targets

We are now looking for a Portfolio Marketing Manager to strengthen our marketing team in the Netherlands. You will be responsible for the total UFS NL portfolio. Your main interactions will be with the local team (multiple disciplines: chef, marketing, sales, board), the Belgian team and the Global marketing team on portfolio innovations and renovations.

Content of the role

• Manage the mix of the current portfolio for the Netherlands
• Lead mix development for innovations and renovations for the Netherlands (from market insights to the effective launch/relaunch of a product)
• Drive growth for the Netherlands through perfect execution of portfolio related activities of the Integrated Business Plan (IBP)
• Main interface between the Netherlands and the Global / European team

Main Accountabilities

General

• Own Portfolio part of the IBP from development to execution
• Develop Strategic portfolio innovation/renovation funnel (short and long term)
• Strong local category knowledge and understanding (competition, operator needs and usage)
• Analyse category performance and define & implement corrective actions
• Drive portfolio projects with the relevant local teams

Portfolio marketing

• Local portfolio management
• Lead mix development for innovations and renovations
• Own investor board topics and bring relevant business cases to the table
• Promotional guidance per category
• Strategic pricing: implement and track pricing in the market and take corrective actions as appropriate
• Perfect execution of portfolio data in systems (pricing, naming, hero images)
• Drive artwork changes
• Troubleshooting
• Passion to help the operators (the chefs) to love what they do
• Manage portfolio and category marketing routine tasks

Key interfaces

• Project teams incl. R&D and Supply Chain
• Marketing community – local, and global
• Customer Development Team
• Customer & Marketing Insights
• Chefs
• Portfolio colleagues of UFS Belgium

Key skills

• Project management
• Optimal Mix development
• P&L – finance insights
• Category / Brand communication (digital foundation)
• Operator and chef intimacy
• English and Dutch fluency

Key competencies

• Stakeholder management
• Strategic influencing
• Proactive behaviour
• Ability to work independently
• Analytical
• Strong in open and honest conversations
• Team player

Relevant experience

• 5+ years of marketing experience
• Portfolio management (Strategic planning, business cases development, launches, simplification execution, strategic pricing)
• Food industry business acumen
• Experience in working in a multinational environment
• Operational execution excellence
• Analytical and process thinking
• Passion for Foodservice, food products and chefs

Leadership behaviours

• Customer focus
• Accountability and responsibility
• Stakeholder management
• Team Alignment
• Growth Mindset
• Strategic Influencing

What is in it for you?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen.

Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package: excellent company pension, bonus, share scheme
• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever
• Plenty of company-paid holidays to further ensure your work-life balance is maintained
• Under the Hybrid Working principles, you will be expected to spend a minimum of 60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products
• Informal culture and being the first one trying our new products
• My Fitness Plan (deduction on your Fitness Subscription)
• Home working allowance
• Company laptop and mobile phone
• Green Mobility Policy