Customer Marketing Manager, Foodservice
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Unilever is looking for an Operator Marketing Manager for Care&Cure, Canteens & Home Meal Replacements.
Reports to: Marketing Lead Benelux
As Marketing Manager Care&Cure, Canteens and HMR you own and deliver the growth agenda for three operator groups. You lead the Operator Conversion Team (OCT), a multi-disciplinary team with the aim to jointly deliver the growth targets. You do this in close collaboration with colleagues in trade & digital marketing, customer development and with our own chefs.
Your mission is to develop and execute omnichannel campaigns with valuable content and experiences tailored to the segments. You will be on top of the trends. You understand the challenges they face in serving their guests. You know their top dishes. The ultimate goal is to engage customers with the right content and make them more loyal towards the product portfolio. You will be working with power brands like Knorr Professional and Hellmann’s. Every day is different and you are in the driver's seat, which makes this role unique and challenging.
Main responsibilities
- Lead the multi-disciplinary OCT to develop an ambitious Integrated Business Plan (IBP) for each segment: Care&Cure, Canteens and HMR
- Develop and execute end-to-end omnichannel campaigns to deliver the jobs to be done as set out in IBP
- Build and manage partner ecosystems (Chef Ambassadors, Federations, Agencies, suppliers) to increase reach, penetration as well as build UFS brand awareness and credibility
- Develop and execute customer-focused activities for large chain customers to drive engagement and growth, in close collaboration with the Account team, based on the Customer Value Assessment model
- Identify market trends, consumer needs, and translate insights into relevant activities
- Continuously evaluate and optimize performance in the Care&Cure, Canteens and HMR segments
- Own and optimize the marketing budget for your OCT
Skills and experience
- Passion for foodservice and a “foodie” mindset
- 3-5 years experience in marketing roles, ideally in Foodservice
- Proven expertise in customer-centric sales funnels, agency management, and content creation
- Strong digital marketing skills: lead generation, SEO, conversion optimization
- Data-driven: proficient in PowerBI and Adobe Analytics, able to translate insights into action
- Experience in managing projects and stakeholders in a fast-paced environment
- Strong presentation and communication skills
- Fluency in Dutch and English is a must
Competencies
- Entrepreneurial and ambitious: always raising the bar
- Creative and analytical thinker
- Collaborative team player and effective project manager
- Strong stakeholder management
- Independent operator with strong priority setting skills and adaptability
- Problem-solving mindset
The opportunity
- Opportunity to shape the future of foodservice in a dynamic environment
- Work with leading brands and passionate colleagues
- Culture of learning, growth, and impact
What is in it for you?
Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting and dynamic work environment where you can make things happen, along with great rewards and benefits.
- Attractive total remuneration package: excellent company pension, bonus, share scheme
- Flexible cross-disciplinary career opportunities and a wealth of training opportunities and wellbeing resources
- Plenty of company-paid holidays to help maintain work-life balance
- Under the Hybrid Working principles, you will be expected to spend a minimum of 60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, you will be well equipped. When you are at the office, you can enjoy the canteen with prepared food and company products
- Informal culture and being the first one trying new products
- My Fitness Plan (deduction on your Fitness Subscription)
- Home-working allowance
- Company laptop and mobile phone
- Green Mobility Policy
- A better world. A better business. A better you. -
Every day, 3.4 billion people around the world enjoy our products from groundbreaking brands like Hellmann's, Robijn, Knorr, and Dove (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward.
A role with us means…
- A better world. A better business. A better you. -
Every day, 3.4 billion people around the world enjoy our products from groundbreaking brands like Hellmann's, Robijn, Knorr, and Dove (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward.
A role with us means endless opportunities with global brands that make markets and people who play to win. Grow your career whilst shaping the future.