Head of Digital Marketing CoE

Are you ready to shape the future of digital marketing across multiple international markets? As Head of the Digital Marketing Centre of Excellence, you will play a pivotal role in accelerating digital marketing maturity, driving innovation and helping business units unlock sustainable growth. This is a unique opportunity to combine strategic leadership, people leadership and hands-on impact in an international environment where digital transformation is high on the agenda.

We bieden je

• NS Business card, ook privé te gebruiken
• 13e maand en vakantiegeld
• 27 vakantiedagen en 3 Diversiteitsdagen
• Hybride werken

Waarom NN Group

• Internationale werkomgeving
• Support +18 miljoen klanten
• Werken waar en wanneer jij wil

What you are going to do

As Head of the Digital Marketing Centre of Excellence, you will lead a team of digital marketing experts and work closely with business units across NN's international markets to strengthen capabilities, improve performance and scale best practices.

• Lead and develop the Digital Marketing Centre of Excellence, setting priorities and ensuring effective collaboration across digital marketing disciplines
• Support international business units in improving their digital marketing capabilities through strategic guidance, coaching and hands-on expertise
• Define and optimise the international MarTech landscape, supporting tool selection, implementation, governance and adoption across markets
• Initiate and lead international digital marketing programmes, pilots and innovation initiatives, turning successful experiments into scalable solutions
• Build strong relationships with senior stakeholders, facilitate international workshops and drive alignment across countries, teams and functions

What we offer you

We offer this job fully remote as a virtual assignment. As part of this role, you will have an employment contract under the local collective labour agreement (CLA) from one of the NN International countries participating in this workstream. This means you can apply for the job if you reside in the Netherlands, Belgium, Czech Republic, Poland, Slovakia, Hungary, Romania, Spain, and Greece. Once we know from which country you will perform the job, we will be able to inform you better about the local employee benefits.

Who you are

You are a commercially minded digital marketing leader who knows how to combine strategic thinking with practical execution. You thrive in an international environment and enjoy bringing people, technology and business objectives together.

• Extensive experience in digital marketing leadership, covering areas such as lead generation, performance marketing, content, analytics, marketing automation and AI-driven opportunities
• Proven experience leading and developing multidisciplinary teams of specialists and creating an environment that enables collaboration and high performance
• Strong knowledge of the MarTech ecosystem and experience driving technology adoption and business value at scale
• You are a Digital Marketing passionate who always searches how processes can be improved with new technology, data & AI
• Excellent stakeholder management, communication and influencing skills, with the ability to drive change and alignment without relying on formal authority

Who you will work with

You will report to the Digital Marketing & Lead Generation Central Business Owner and lead a team of six direct reports within the Digital Marketing Centre of Excellence. The team consists of experienced digital marketing specialists across disciplines such as performance marketing, content, lead generation, analytics, marketing automation, SEO, AI Visibility and MarTech.

Together, you support business units across NN's international markets in strengthening their digital marketing capabilities and accelerating growth. You will work closely with local marketing leaders, Group stakeholders, technology teams, procurement partners and external suppliers. The culture is collaborative, international, ambitious and focused on continuous learning and improvement.