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Brand Manager HiPRO

Posted 20 Aug 2026
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Work experience
3 to 6 years
Full-time / part-time
Full-time
Job function
Degree level
Required languages
English (Fluent)
Dutch (Fluent)
Deadline
4 September 2026

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About the job

In this role you will be reporting into the Group Brand Manager Protein. You are part of team of 2 Brand Managers and 1 Jr. Brand Manager working on the HiPRO brand.

The role will have a focus on leading the HiPRO brand with support of the Global Brand Manager, while also being responsible for some Benelux projects in close collaboration within the brand team.

Your key responsibilities

  • Continue to build our leading market position of HiPRO in Benelux and deliver brand growth
  • Lead & liaise closely with x-functional teams to build relationships within the organization and (co-) lead the development & execution of HiPRO plans to win at 'point of sweat'
  • Understand the BE protein market inside out and be the HiPRO key Country SPOC in BE for day to day topics
  • Leading annual Brand Audit & creating annual Growth Plan with x-functions
  • Designing Growth Events locally & leading Creative Development
  • Driving Local Reno/Inno projects
  • In close collaboration within the team, build out the right 'sport brands' support model for the brand incl. partnerships, ambassadors, events

About you

To be successful in this role, you bring:

  • 3-6 years of experience in Brand Management, with a proven track record in delivering business growth and successful campaign Management across channels
  • Demonstrated ability to lead innovation projects locally and at pan-EU level
  • Deep understanding of sport brands, including experience with partnerships and ambassadors activation
  • Experience on POS activations is a plus
  • Analytical skills incl. the ability to derive strategies & actions based on market & consumer insights
  • Building relationships with global and EU team, sales, R&I, S&I and catman
  • Strong verbal and written communication skills.
  • Fluent in English, and a good understanding of Dutch and/or French

About Danone

In all our activities we respect the Danone values that are fundamental to our company: Humanism, Openness, Proximity and Enthusiasm. These beliefs guide us in how we work and interact with each other. Do you share the same values, then Danone is certainly a good fit for you!

Did you know that as a B-Corp certified company, Danone meets the highest verified standards of social and environmental performance, transparency, and accountability?

We offer

It is an exciting time to join Danone as a Brand Manager HiPRO. In our vibrant and international working environment you will be supported to learn new skills and to grow an impactful career aligned with your personal aspirations.

At Danone Belux, we offer a hybrid working environment which enables each team to meet our people's desire for flexibility.

We believe that each time we eat and drink, we vote for the world we want to live in. This powerful idea is at the heart of the ongoing Food Revolution, a movement which is inspired by people who care about where their food comes from, how it was grown and how it impacts their health and the health of…


We believe that each time we eat and drink, we vote for the world we want to live in. This powerful idea is at the heart of the ongoing Food Revolution, a movement which is inspired by people who care about where their food comes from, how it was grown and how it impacts their health and the health of the planet.

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

Foods & Beverages
Hoofddorp
Active in 2 countries
2,800 employees
50% men - 50% women
Average age is 35 years