Go-to-Market Manager

Do you want to contribute to a more inclusive society through meaningful technology? Do you want to lead a young organization with big ambitions and a social mission? Will you shape our go-to-market strategies and lead a driven team to exponentially increase our impact? Keep reading!

Go-to-Market Manager

Welcome app makes building a new life easier for newcomers by making relevant information, activities, services and local organizations accessible in one place. In this way, the company supports municipalities in carrying out their tasks effectively and offers organizations a platform to reach newcomers. Its technology supports integration, participation, self-direction and equal access to opportunities.

Welcome app works on behalf of municipalities and plans to expand further in the coming years. To support this growth, the company is looking for a Go-to-Market Manager.

Who are we looking for?

As Go-to-Market Manager you are ultimately responsible for the successful marketing and scaling up of the proposition. You play a strategic leadership role within the Management Team of Welcome app, directly managing a team of young sales and marketing professionals.

You will develop and implement the overarching go-to-market strategy, ensuring that brand positioning, marketing efforts and commercial activities are seamlessly aligned. You are both a strategic thinker and hands-on leader, and know how to translate marketing and sales into measurable impact and growth.

You’ll work closely with the CEO, product team and external partners to ensure growth while maintaining mission, culture and quality.

What will you do?

• Lead and inspire the go-to-market team of sales and marketing professionals to achieve growth goals.
• Develop and execute the full customer journey, from awareness to onboarding, and ensure all marketing and sales activities contribute to company goals.
• Drive sales efforts, approach potential municipalities and partners, and close strategic deals.
• Ensure consistent and powerful positioning of Welcome app as a thought leader at the intersection of integration and technology.
• Build long-term relationships with municipalities and community organizations and ensure structural customer satisfaction.
• Monitor performance through CRM and other tools, adjust where necessary and report to the Management Team.

Required

• 4+ years of experience in a commercial or strategic role within a fast-growing tech or impact organization.
• Demonstrated experience developing go-to-market strategies and/or sales leadership.
• Experience managing complex or enterprise sales cycles end-to-end, from prospecting to closing, including revenue responsibility.
• Leadership experience managing teams or coaching professionals.
• A combination of analytical and creative thinking skills, with the ability to switch smoothly between strategy and operations.
• Organizational sensitivity and the ability to communicate effectively with public partners.
• Empathy for the challenges of the target group and a strong social drive.
• Strong command of Dutch and English, both verbal and written.

While meeting the required qualifications will make you a strong candidate, applicants with alternative experiences are also encouraged to apply. If you haven’t followed a traditional path, that should not stop you from considering the role. Welcome app is looking for people who add something new to the team.

Desired

• Experience with decision-making in the public sector, such as municipalities.
• Knowledge of sales best practices and methodologies such as MEDDPICC is a strong plus.
• Affinity for technology and social innovation.
• Shared or lived experience with migration, newcomer or inclusion issues.

What we offer

• Participation in an attractive employee equity package.
• Mobility budget.
• A key role within the Management Team of a mission-driven startup.
• Lots of room for growth and initiative.
• Flexible, hybrid and remote working.
• Free lunch at the office in the heart of Amsterdam.