Product Marketing Manager

We’re on a mission to make insurance simple, human, and genuinely useful for freelancers and entrepreneurs.

As our Product Marketing Manager, you’ll own how we position and communicate our products, turning complex insurance topics into clear, compelling stories that freelancers trust. In this role, you’ll bridge product and marketing. You’ll shape positioning, messaging, and go-to-market strategies, helping us grow awareness beyond in-market audiences and deepen our connection with the self-employed.

About Insify

Insify is a high-growth scale-up backed by €43M in total funding from investors like Accel, Munich Re Ventures, and Nico Rosberg. In five years, we've expanded from the Netherlands into France and Germany. Our mission is to become the European leader in AI-powered SME insurance.

We hire smart, ambitious owners who thrive on challenges, value intellectual honesty, and share our mindset of becoming a global category leader.

Our founding team consists of seasoned entrepreneurs who have previously built businesses like HelloFresh, Bloomon, and SumUp. Together, we combine deep fintech and e-commerce expertise with cutting-edge AI.

What you will be doing

• Develop and refine product positioning and messaging that resonates with freelancers and SMEs
• Work hand-in-hand with growth and content to make campaigns sharper, more relevant, and more consistent
• Lead go-to-market for new products, features, and updates
• Build and maintain a clear competitive view of the market and translate it into actionable insights
• Be the voice of the customer: bring in insights from interviews, data, and research to improve the insurance product and marketing
• Support brand and thought leadership

What you bring

• 5+ years experience in product marketing, brand strategy, or similar roles, ideally in a startup or scale-up environment and with complex, financial, regulated products
• Native-level Dutch
• A strong writing instinct and passion for turning insights into clear, persuasive copy
• A strategic mindset with hands-on execution — you’re comfortable rolling up your sleeves
• Genuine interest in entrepreneurs and helping them thrive