WordPress Product Lead

Join team.blue as part of the Really Simple Plugins (RSP) team, the company behind Really Simple Security and the center of excellence for WordPress plugin development within the group.

team.blue is the market leader in enabling digital success for small and medium-sized businesses across Europe, serving over 3 million customers in 25+ languages. Its mission is to make online business success simpler by providing customers with the tools and resources they need to excel online.

The Company

You will be working in the Really Simple Plugins (RSP) team of team.blue: the company behind Really Simple Security, team.blue's WordPress security brand, and the team that acts as the center of excellence for WordPress plugin development for the group.

Your opportunity

The WordPress Product Lead owns the Really Simple Security plugin, developed by Really Simple Plugins (RSP), team.blue's WordPress security brand.

You’ll develop, maintain, and follow the other WordPress plugins across team.blue, primarily supporting the group's SaaS products that require a WordPress plugin to integrate their service into a WordPress site. The role defines and executes the group's WordPress product strategy, in close alignment with the Head of Product.

The role acts as the bridge between SaaS brands, engineering, design, and commercial stakeholders to ensure WordPress products deliver value to customers and drive cross-sell.

Key Responsibilities

Really Simple Security Commercial Ownership

Help drive RSS's commercial success across the following areas, working closely with the teams that own:

• Website strategy and optimization
• Content marketing and SEO
• Email marketing and lifecycle automation
• Pricing and packaging
• Affiliate and partner relationships
• Customer support performance and customer feedback loops
• Event and community evangelism (talks, sponsorships, speaking engagements)

Product Ownership

Take end-to-end accountability for the plugins in your portfolio, from roadmap to daily prioritization.

• Own the product lifecycle for all RSP-managed WordPress plugins, including Really Simple Security and SaaS plugins.
• Define and drive execution of post-launch product roadmaps, continuously evaluating future opportunities.
• Act as the primary product owner throughout development.
• Translate customer needs, business goals and technical constraints into clear product requirements across all plugins we maintain.
• Prioritize features and product improvements based on customer feedback, competitive analysis and business impact.

Product Delivery

Turn strategy into shipped product, keeping engineering, design, and QA moving in the same direction.

• Lead the end-to-end plugin development process from discovery through release.
• Brief and approve UI/UX designs.
• Coordinate development activities and cross-team dependencies across engineering, design, QA and other stakeholders, acting as the project's central point of coordination.
• Review and approve release candidates prior to production releases.
• Ensure products maintain a high level of quality, usability and reliability.

Product Growth & Commercial Performance

Make sure great products actually get discovered, adopted and paid for.

• Monitor product performance using key commercial and product metrics including downloads, activation, conversion and customer adoption.
• Optimize plugin visibility within the wordpress.org ecosystem through listing optimization and marketplace best practices.
• Collaborate with SaaS brands and commercial stakeholders to improve adoption and business performance.
• Drive cross-selling opportunities between plugins, Extendify, and other products within the team.blue ecosystem.

WordPress Product Strategy

Shape where WordPress fits into team.blue's broader SaaS strategy: spotting opportunities before they become obvious.

• Identify opportunities where WordPress plugins can create commercial or strategic value for SaaS brands.
• Build relationships with SaaS business leaders to explore new plugin opportunities and align product roadmaps.
• Define product vision, strategy, and positioning for new WordPress plugins.
• Recommend appropriate commercial models suited to the WordPress ecosystem.
• Identify opportunities for integration with Extendify and other strategic initiatives within team.blue.
• Monitor developments within the WordPress ecosystem and identify emerging opportunities and partnerships.

Success Measures

Success in this role is measured by:

• Successful launch of new WordPress products
• Growth in plugin adoption and active installations
• Commercial performance of plugins
• Execution of product roadmaps

Your Profile

The ideal candidate has a strong technical understanding of WordPress and its ecosystem, without necessarily being a hands-on developer, and a genuine grasp of what WordPress site owners and users need from their plugins. They are active in the WordPress community, with existing relationships and visibility among developers, agencies and other ecosystem players. They bring proven project management experience, comfortable coordinating across multiple teams and stakeholders. Familiarity with WordPress security and hardening practices is expected, given the group's ownership of a leading WordPress security plugin. Finally, they are proficient with AI tools and comfortable using them as part of their daily workflow.