Marketing Specialist

EazeGames is Europe’s most profound real-money skill gaming platform, offering casual games for players to compete in. Both head-to-head competitions as tournaments are available for free practice coins and real-money. With state-of-the-art technology in a niche sector of a billion-dollar industry, EazeGames strives to become the number one platform for competitive gamers. Apart from their own gaming platform, EazeGames also integrates their technology in existing games under brand name Game Transactionz. Game Transactionz is the second provider of this technology worldwide and aims to help other studios utilize this unique monetization method.

The perfect Marketing Specialist will have full responsibility to acquire new users for the EazeGames platform and to increase its brand awareness in Europe. You’ll be in charge of a substantial marketing budget to run and optimize user acquisition campaigns. In the gaming industry, creative input is very much appreciated which comes with a lot of freedom to do so. The second challenge is building the marketing foundations for Game Transactionz. This strategy will be completely in line with the current sales strategy and serves as the first two steps in the customer journey: awareness & acquisition. This is the opportunity to put your complete skill-set into practice and take the lead in all marketing efforts.

We’re looking for a go-getter with a broad skill-set and great vision. You have the ‘everything is possible’ attitude and take full responsibility to make it happen. The game industry is fun, exciting, fast-paced and you fit right in!

What your week looks like

• 50% running and optimizing user acquisition campaigns (Facebook & Instagram)
• 30% strategy and structure building (EazeGames & Game Transactionz)
• 20% content creation for website, video, blog posts, sales docs, events and social
• +100% Fun!

Your responsibilities

• Taking the lead in all marketing efforts
• Improving the current marketing strategy and structure
• Online lead generation via all relevant channels
• Setting up marketing campaigns for Facebook and other channels
• Data-driven optimization of all marketing efforts
• Creating content for articles, video, blog posts, sales docs, events and social
• Creating a functional social media content calendar
• Curating great content and finding trends in the market
• Writing triggering copy that excites

Requirements

• A broad marketing skill-set (jack-of-all-trades)
• The drive to measure what works, what doesn’t and improve!
• You are available full-time at our office along the (most centred) Amsterdam canal
• You are outgoing, curious and eager to learn
• You are very responsible and ready to take the lead in marketing
• You have a working proficiency in English
• You want to be part of the booming gaming industry

Perks

• A highly dynamic job with a competitive salary
• Career advancement opportunities (building & leading marketing team)
• Office in the city centre of Amsterdam (Singel 122B)
• Being part of a fun but goal-driven team
• Play loads of mobile games during office hours in order to ‘keep up with the trends in the market’