Growth Marketeer (Customer Base)

Join Sendcloud Eindhoven as part of the team behind its customer lifecycle growth efforts, designing scalable lifecycle journeys, automating adoption and expansion with AI, and driving value for 35,000+ customers.

This is not a traditional customer marketing role. You'll build scalable growth systems across the customer lifecycle using automation, experimentation, AI-assisted content creation, and data-driven insights. You'll work at the intersection of Growth, Customer Success, Product, and Operations to increase product adoption, expansion, and customer value while reducing manual effort through smart enablement and AI-powered workflows.

🧐 The Role

• As Growth Marketeer (Customer Base), you own how Sendcloud's 35,000+ existing customers adopt, expand, and grow with the company, designing the lifecycle systems, AI-assisted programs, and enablement assets that power scalable customer growth.

• Reporting to the VP Marketing / CMO, you sit at the intersection of Growth, Customer Success, Product, and Operations.

• Your mission is to drive product adoption, expansion, and customer value at scale by building lifecycle journeys, automated programs, and AI-powered workflows.

• You combine the mindset of a growth marketer with the operational thinking of an engineer, turning friction into leverage and repetitive work into reusable systems.

🎯 What you'll do

• Design and optimise lifecycle journeys across activation, adoption, expansion, and loyalty.

• Build AI-assisted lifecycle programs and automated onboarding flows that personalise communication at scale.

• Develop scalable expansion plays that drive yearly plan adoption and upsell readiness.

• Create scalable customer education and enablement: onboarding guides, interactive product education, webinars, academy modules, and AI-assisted assets.

• Build reusable systems and assets that reduce repetitive work for CSMs and Support, partnering closely with Product, Growth, CS, and Operations to close lifecycle gaps.

• Continuously analyse customer behaviour, adoption data, and engagement signals, using tooling, automation, AI, and experimentation to improve lifecycle performance.

✅ What you bring to the table

Personally

• You think in systems, experiments, and scalable processes, combining creativity with operational thinking.

• You thrive in fast-moving environments with ambiguity and autonomy, and are highly execution-oriented.

• You are motivated by owning outcomes end-to-end, building leverage, and turning friction into reusable systems.

Professionally

• 5+ years of experience in growth, lifecycle, or customer marketing within B2B SaaS, or equivalent demonstrable skills.

• Hands-on with AI tools to improve content creation, automation, research, or campaign execution.

• Native Dutch or French speaker, comfortable working in English, written and spoken.

• Nice to have: experience with lifecycle tooling, CRM automation, or customer engagement platforms.

❤️ Our Values

• 💩 No bullshit: Big egos suck. Be open, honest and transparent. Share your mistakes openly and learn from them. Don't just talk about problems, solve them.

• 🎯 Grow & win: Be highly curious, adaptable & proactive. Embrace discomfort and change. Keep an open mindset and learn from others. You invest in our growth, so we invest in yours.

• 🎠 Have fun: Work hard, laugh harder. Not everything has to be serious. Be yourself, especially if you're the good kind of crazy.

🎉 Benefits

• 🧠 Brain Benefits - €2,000 learning budget, courses, certifications, conferences, and growth in an international team

• 🌴 Time Benefits - 28 days of paid vacation per year, an extra day off on your birthday, and the option to swap public holidays for meaningful ones

• ✈️ Sabbatical Benefits - 4 weeks fully paid every 3 years

• 🏡 Home Benefits - Flexible hybrid model (3+ days/week in office) and €500 home office budget

• 💪 Body Benefits - Company gym, free lunch every Monday, fresh fruit, and barista coffee

• 🚌 Travel Benefits - Monthly commuting allowance

• 🪑 Future Benefits - Pension scheme and employee discount programs

• 🐾 Vibe Benefits - Dog-friendly office and after-hours drinks at the Sendcloud Bar