Global Category Development Manager Marketing

Job Description

As Global Category Development Manager, you will play a key role in delivering JDE Peet's ambition to become the world's leading coffee category partner. Working within the Global Sales Strategy & Category Development team, you will develop category strategies, shopper-centric solutions, and commercial activation plans that drive sustainable growth for both our customers and our business. You will collaborate closely with global marketing, revenue growth management, sales, and local market teams to translate shopper insights into winning in-store execution. In this highly international role, you will influence strategic retail partnerships and help shape best practices across multiple markets. Based in Amsterdam, you will report to the Sales Strategy & Category Development Director and travel occasionally to selected markets.

Key responsibilities:

• Develop global category strategies and in-store execution frameworks that support sustainable category growth and strengthen retailer partnerships.
• Translate shopper, customer, and category insights into actionable playbooks, execution standards, and commercial recommendations for local markets.
• Build compelling category selling stories, customer engagement materials, and shopper activation plans that drive business growth.
• Define Go-to-Market strategies for innovation launches, including success metrics across distribution, shelving, pricing, promotions, and display.
• Partner closely with Global Marketing, Revenue Growth Management, Sales, and local commercial teams to ensure consistent execution across markets.
• Monitor market implementation, identify opportunities and barriers, and support local teams in delivering commercial excellence.

Qualifications

Working at JDE Peet’s is hands-on, giving you the chance to leave your mark while working together as one team. We’re a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

For this role, we're looking for someone with the following skills and experience:

• 8+ years of experience across commercial functions such as Sales, Shopper Marketing, Category Management, or Marketing.
• Strong understanding of retailer strategies, category management, shopper marketing, and revenue growth management principles.
• Proven ability to translate consumer and shopper insights into commercial strategies and in-store execution plans.
• Strong stakeholder management and communication skills, with confidence influencing senior leaders and cross-functional teams.
• Experience working in an international or global matrix organisation with the ability to collaborate across cultures.
• A proactive, results-oriented mindset with the ability to work autonomously while leading through influence.

Company Description

Who we are?

We are JDE Peet’s.

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.