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Sales Director Retail & Digital Commerce Netherlands

Posted 3 Aug 2026
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Work experience
10 to 15 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)
Deadline
17 August 2026

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Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high-performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

As Sales Director Retail & Digital Commerce Netherlands, your mission is to lead and drive growth, whilst enhancing profitability by developing and executing strategic commercial initiatives. You’ll be the compass guiding our organization through the dynamic landscape of business opportunities. If you thrive on data-driven decision-making, possess exceptional leadership skills, and have a knack for fostering strong relationships, read on!

What you'll be responsible for

  • The IH & Digital Commerce Netherlands business.
  • Leading, coaching, and developing the commercial teams.
  • Ensuring TMICC Netherlands business growth, whilst outperforming the market.
  • Creating, developing and implementing short and long term commercial strategies aligned with the Netherlands Ice Cream business goals and objectives.
  • Delivering TMICC Benelux financial and non-financial targets and contributing to budget development and monitoring.
  • Managing and monitoring commercial activities, using key metrics to evaluate performance, and preparing insightful reports for executive management.
  • Leading the IH CSP team and making sure we have state of the art collaboration with customers and strong internal grip on long term planning.
  • Leading all commercial activities within In-Home and ICDC.
  • Ensuring thorough market research and analysis to create comprehensive Ice Cream business plans.
  • Identifying commercial opportunities such as expansion and business development.
  • Understanding the needs of existing customers and ensuring their satisfaction.
  • Working closely with Marketing and Supply Chain teams to develop and deliver market share driving results for the channel portfolio.
  • Building and maintaining strong and profitable partnerships with key stakeholders both externally and internally, ensuring optimal network and relationship management.

We're looking for someone who

  • Has a proven 10+ years FMCG successful track record in commercial, strategy and/or general management.
  • Has proven ability of leading large scale international, multi-functional teams and external partners, cultivating a culture of entrepreneurship, craftsmanship and inclusiveness.
  • Has strong experience in commercial and category development, including managing P&L and relationships with key clients.
  • Has a proven track record in annual contract strategies, negotiations and results.
  • Is a strategic thinker, fact-based and inspiring visionary with both short- and long-term focus.
  • Is a data driven and shopper (insight) led leader and decision driver.
  • Has intrinsic motivation to continuously challenge status quo for the better, with an entrepreneurial mindset.
  • Has a Bachelor’s or Master’s degree in business administration, marketing, or a related field.

Skills

  • Lead KAM & CSP
  • Proven entrepreneurial spirit
  • Strong people and leadership capabilities
  • Customer relationship management
  • Extensive leadership
  • Strong data analytic skills
  • Skilled negotiator
  • Thorough financial acumen
  • Strategic thinking and planning
  • Business intelligence
  • Business execution and project management
  • Problem solving
  • Category growth management

Leadership

  • You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
  • You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

  • Roles with real accountability and visible impact
  • Free to move fast, experiment and challenge how things are done
  • Continuous learning and development as the business grows
  • Reward linked to performance and contribution

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

As from July 1, 2025, we begin operating as The Magnum Ice Cream Company, the world’s leading pure-play ice cream business in the world, a standalone business within Unilever.
As the parent company to an eclectic and beloved range of consumer brands like Ben & Jerry’s, Magnum, Cornetto and the heart brand (Wall’s, Ola, Miko, Lagnese and many more), we create…


As from July 1, 2025, we begin operating as The Magnum Ice Cream Company, the world’s leading pure-play ice cream business in the world, a standalone business within Unilever.

As the parent company to an eclectic and beloved range of consumer brands like Ben & Jerry’s, Magnum, Cornetto and the heart brand (Wall’s, Ola, Miko, Lagnese and many more), we create ice cream experiences and products that invigorate the senses and explode in taste. Why? Because life tastes better with ice cream.

FMCG
Amsterdam
5,010 employees