Brand Manager – Ruminants

Job Description

Step into a role where creativity meets purpose, and your work contributes to better health and care for animals every day. Join us as Brand Manager (Ruminants).

Welcome to our team

Our Dutch commercial organization, based primarily in Boxmeer, is dedicated to making our predominantly preventive Ruminants animal portfolio accessible to all who care for animals. We unite experts in sales, marketing, market access, digital, commercial management, and veterinary science. Together, we deliver medicines, vaccines, services, and technology solutions that improve animal health and wellbeing. The Ruminants & Technology team blends biopharma innovation with digital capabilities to deliver customer-centric solutions that elevate outcomes and experiences, securing our leading position in the market.

Within this ecosystem, the Ruminants team blends biopharma innovation with digital capabilities, delivering customer-centric solutions that improve animal health, productivity, and sustainability across the livestock industry.

About the role

As Brand Manager, you will be central to executing our future-ready, go-to-market model for Ruminants Pharma. You will connect global and regional content to locally relevant, insight-driven campaigns, empowering our Dutch organization to develop and deploy diverse initiatives including marketing campaigns, events, and strategic programs.

You will own the end-to-end campaign lifecycle: collaborating with your manager defining objectives, conducting market research and analytics, briefing, planning, executing, reviewing, and tracking performance against predefined KPIs. Working closely with the Digital team and Sales, you will design omnichannel campaigns aligned with brand strategy and identity, ensuring both measurable impact and consistent storytelling. You will maintain shared editorial calendars and ensure that all deadlines and approvals are met.

Tasks and responsibilities include but are not limited to

• Lead the development and execution of high-quality, engaging content across channels and customer segments within the ruminant sector.
• Own end-to-end campaign delivery: from briefing and content creation to execution, performance tracking, and optimization.
• Design and implement integrated omnichannel campaigns in collaboration with Strategic Portfolio Lead and Digital & Customer Engagement teams.
• Ensure consistent brand identity, messaging and compliant claims across all materials and touchpoints.
• Manage and maintain a centralized editorial and content calendar to ensure coordinated, year-round visibility.
• Oversee content approval processes, ensuring compliance with legal, regulatory and data privacy requirements.
• Collaborate closely with internal stakeholders and external agencies to deliver high-quality, locally relevant campaigns on time.
• Analyze campaign performance and customer insights to continuously optimize content, channels, and engagement strategies.
• Plan and execute customer events, trade shows, industry congresses and exhibitions in line with brand and compliance standards.
• Drive a data-informed, test-and-learn approach, leveraging customer insights, personas, and customer journey mapping to improve impact and efficiency.

Your profile

• Bachelor’s or Master’s degree in Marketing, Business, Communications or a related field.
• Minimum 4 years of experience in marketing, brand management or a related commercial role, preferably within animal health, agriculture, healthcare or a similar industry.
• Proven experience developing and executing integrated omnichannel marketing campaigns.
• Strong ability to translate complex or scientific information into clear, customer-focused messaging.
• Excellent project management skills with the ability to manage multiple priorities, stakeholders and timelines.
• Data-driven mindset, leveraging customer insights and performance metrics to optimize campaigns and business outcomes.
• Strong collaboration and stakeholder management skills, with the ability to work effectively across functions and customer segments.
• Creative, proactive and curious, with a continuous improvement and test-and-learn mindset.
• Experience using digital and AI-powered tools (e.g., Microsoft Copilot, ChatGPT, marketing automation and analytics platforms) to enhance content creation, customer engagement and marketing effectiveness.
• Strong communication skills in Dutch and English, with willingness to travel within the Netherlands (approximately 20–30%).

What we offer

We welcome you to a truly global, dynamic and challenging environment with great opportunities for personal development. Our benefits are very competitive, and the summary below will give you an idea of what you can expect.

• Competitive salary and a 3% year-end allowance;
• 35,5 days of leave;
• Attractive collective health care insurance package with considerable reduction rates;
• Solid Pension Plan;
• Annual bonus based on own and company performance;
• Company car;
• A high-quality company restaurant offering fresh and healthy options every day.
• Excellent accessibility: the train station is located directly next to our main entrance, and there is ample parking available.
• A contribution toward your personal sports membership to support your vitality.
• A beautiful private park on site - perfect for a walk, a break or a moment of relaxation.
• Mental well-being support through Lyra Health for you and your family members.
• Access to a dedicated prayer/meditation room.
• Extensive growth opportunities thanks to the size of the site and the wide range of disciplines and global departments represented in Boxmeer.

Animal Health

Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.

Required Skills

Communication Management, Creative Campaign Development, Marketing, Marketing Strategy Implementation, Portfolio Management, Project Management, Ruminant