SEO Executive

Role Description

This is a hands-on role for someone who enjoys combining analytical thinking with strong execution and eye for detail. You will join our SEO & AEO Operations Team to execute our SEO & AEO content strategy, support with operations and deliver analyses and insights to drive the organic growth of our travel blog and the wider Booking.com platform. You’ll be helping shape how millions of travellers discover Booking.com.

You’ll work across research, analysis and content operations: identifying search opportunities, supporting ad hoc requests from internal teams, making sure content is published and maintained effectively in our CMS and distributed across channels.

You are expected to collaborate closely with SEO & AEO Strategy, Editorial, Localisation and other stakeholders, while helping to keep our content delivery pipelines organised, scalable and aligned to business priorities.

Key Job Responsibilities and Duties

Conduct SEO Research and Analysis

• Conduct market, performance and competitor analyses to help identify where Booking.com can grow SEO and AEO visibility
• Support with ad hoc research or executional tasks from the SEO Strategy Team, Editorial Team and other stakeholders
• Perform or support with technical SEO audits, larger scale data analyses and building dashboards
• Contribute to monitoring performance of our blog content

Driving Content Excellence

• Drive content enrichment initiatives and pipelines to improve our content quality (E-E-A-T)
• Publish, update and maintain content in the CMS when required, keeping our content portfolio accurate, organised and up to date
• Manage our content calendar solution and brief technical CMS needs and requirements into our Product team
• Support with large-scale content campaigns, content distribution, outreach and ideation
• Testing and incubation of potential new content streams before handing over to our Editorial Team

Collaborate Across Teams

• Work closely with SEO Strategy, Editorial, Localisation, PR and other internal stakeholders to support shared SEO/AEO and content goals
• Coordinate with internal and external contributors to help deliver content projects end to end, adhering to brand- and style guidelines
• Balance planned work with incoming requests while maintaining quality, delivery timelines and contributing to quarterly targets

Qualifications & Skills

• 1-3 years of experience in SEO and/or Content Marketing
• Working knowledge of SEO fundamentals and international SEO principles
• Working knowledge of content management systems and content workflows
• Affinity or experience with technical SEO and larger scale data analyses
• Good stakeholder and project management skills
• Excellent organisational skills, attention to detail and analytical reasoning
• Able to work independently, manage multiple tasks and stay effective in a cross-functional, global environment
• Excellent spoken and written English skills

Benefits & Perks - Global Impact, Personal Relevance

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parental (22-weeks paid leave), grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, working from home furniture and ergonomic support, and up to 20 days per year working from abroad (home country)
• A beautiful sustainable HQ Campus in Amsterdam, that offers on-site meals, coffee, and snacks, multi-faith and breastfeeding rooms at the office*
• Commuting allowance and bike reimbursement scheme
• Discounts & Wallet credits to spend on our products, upgrade to Booking.com Genius Level 3, and friends & family Booking.com discount vouchers
• Free access to online learning platforms, development and mentorship programs
• Global Employee Assistance Program, free Headspace membership

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.