Head of Brand & Communications

The Stack is a new home for AI founders and builders opening its doors in Amsterdam in September 2026. An initiative of Techleap together with AI entrepreneurs Maarten Stolk, Philip Gast and Lennart Zwart, The Stack brings together scale-ups focused on infrastructure, model builders and application makers, working side by side with partners and capital to turn ambition into companies.

We're curating the first Resident cohort right now, and the story of The Stack is still being written. That's exactly why we're looking for a Head of Brand & Communications: the groundwork has been done, but now someone needs to grow the brand, voice and reputation of The Stack at the same speed the building itself is coming together.

What You’ll Be Doing

We're looking for someone who takes the current vision and strategy, extends it and turns it into an executable plan for the coming years. You’ll work together with our facility operator, who will run much of the marketing and communications operation, and decide what kind of external help is needed for branding and PR. We also expect you to be comfortable getting hands-on with execution when needed.

You should be a self-starter who understands that you own responsibility for Brand & Comms, but do not have to do everything yourself. You understand how to be lean, what work to delegate to external partners, where AI is helpful and where it isn’t. You need to be comfortable in an environment where the pace is high, little is fixed yet, and a lot is moving at once.

As Head of Brand & Communications, you own the marketing and communications, branding and PR of The Stack. You're the all-rounder with a vision, who understands how these disciplines work together to create our identity and voice, and who is equally comfortable setting direction as picking up the work yourself if needed. Much of what you'll do is still in the making, and you'll be the one to build it out further.

Your day to day could look like:

• Making sure the brand identity and tone of voice for The Stack match reality once the Residents are in, and making sure it's applied consistently across every touchpoint;
• Developing and owning the bigger vision about our external presence, all the way down to planning and overseeing the production of content;
• Working in close collaboration with our Events Manager, Community Manager and Operator Partner to manage and oversee our social media content and channels, a recurring newsletter and our digital community platform, turning the stories of our residents, partners and events into content such as founder spotlights, partner announcements and launch updates;
• Managing PR by developing a solid plan, building press relationships, drafting announcements and positioning The Stack in the broader European AI conversation;
• Managing stakeholders across residents, shareholders, founding partners, ecosystem partners, municipality and government, and addressing them professionally and effectively in a communication style that fits who we are.

Who you are

Our ideal candidate embodies most of the qualities listed below. If you don't meet every requirement but believe you're the right fit, we encourage you to make your case.

• Senior-level experience in marketing, communications, branding and PR, preferably in a fast-paced, high-growth environment such as a startup, scale-up or hub;
• A true all-rounder: as comfortable with strategy as with execution, and willing to do both when needed;
• Experience managing relationships with founders, partners and investors;
• Affinity with deep tech and AI, enough to hold credible conversations with technical founders and corporate partners;
• Strong writing skills in both Dutch and English;
• Pragmatic mindset: you choose what's functional over what's unnecessarily complex and what fits the stage The Stack is in;
• Experience building marketing, PR or branding from scratch (0-to-1).

Preferred Qualifications

• Experience within an AI, deep tech or innovation ecosystem;
• An existing network within the Dutch and/or European tech or AI media scene.

How You Work

Build over polish: You choose functional and practical over overkill. No unnecessarily complex marketing tech or drawn-out branding trajectories. You build what's needed and what works, with an AI-first mindset.

Own the operation: You combine strategic thinking with execution. You define and run the marketing, comms, PR and branding operation and get hands-on yourself if needed, staying comfortable in a fast-moving environment.

Connect the ecosystem: You build relationships with Residents, Founding Partners and the Dutch and European tech and AI media scene, and translate those relationships into visible, professional positioning. Techleap is our biggest shareholder, meaning you also work with marketing and communications colleagues across other Techleap entities.

What we offer

• 8% holiday allowance;
• 15% pension allowance for you to allocate;
• Travel allowance;
• Hybrid working setup, with a big focus on being in office.