Social Media Intern

Join Swapfiets as a Social Media Intern and help revolutionize the world of urban mobility. Our mission is simple: to provide a fun and convenient way for people to get around their cities. As part of the team, you’ll play a crucial role in shaping the future of transportation, one bicycle at a time.

Social Media Intern

As the Social Media Intern, your focus will be on social media and content creation within the Marketing team. You will help ideate, plan, and produce engaging content for different social platforms, and assist with the pre-production of shoots, asset creation, and brainstorming new concepts. You’ll also support wider brand and creative projects when needed.

In this internship, you will work closely with the Creative and Brand teams to coordinate, create, and execute social-first content. From developing content ideas and writing captions to preparing briefings, scouting references, and supporting shoot logistics, you’ll be involved in every step of the creative process. One day you’re brainstorming fresh concepts for TikTok or Instagram, and the next you’re crafting eye-catching posts or helping prepare materials for a social shoot.

You’ll also collaborate with brand managers on various projects, such as internal campaigns and local activations. You are extroverted, an excellent communicator, and spot chances to realize quick wins. If you would like to work within one of the fastest growing organizations in Europe and contribute to a sustainable future, Swapfiets could be the right place for you.

Responsibilities

• Bring fresh, creative ideas to the table and stay on top of trends, translating what’s trending into content that fits the Swapfiets brand.
• Develop a monthly content calendar in collaboration with the Global Brand Manager.
• Take responsibility for scheduling and publishing content that you co-create with the creative team.
• Support in producing social media analyses and performance reports for internal stakeholders.
• Assist with localizing content and coordinating translations across all markets.
• Create internal campaigns and activations to engage both Swapfiets employees and members.
• Work with the Creative Team and Brand Managers to help execute brand activations across multiple countries.
• Keep a sharp eye on marketing, design, and consumer trends by monitoring the landscape and preparing trend reports and competitor analyses to guide strategic focus.

Your profile

You are a student in the field of marketing, communications or digital. You are enthusiastic about brands, content, design, marketing, events and customers, and you are ready to improve your skills together with Swapfiets. In addition, you bring:

• Minimum HBO-working and thinking level;
• You live in or near Amsterdam and have a student travel product;
• Fluent English speaking and writing skills;
• Strong affinity with copywriting and content creation;
• You’re not afraid to reach out to colleagues and stakeholders to get the job done;
• Strong project management skills to make sure social media planning runs smoothly;
• Knowledge and ideas to bring social platforms to the next level;
• Concept development of different social media posts;
• A well-trained creative eye;
• Good knowledge of print and digital execution processes;
• Enthusiasm and good organizational skills;
• You are available for 5-6 months.

What Swapfiets offers you

• Your own Swapfiets (lend-lease) 🚲!
• Internship compensation (500 euros a month);
• Gym membership discount through Urban Sports;
• Lots of responsibility, challenging work, and friendly colleagues;
• Delicious and healthy lunch at the office for a small contribution;
• Learning programs developed by the L&D department;
• One day off per year to do voluntary work paid by Swapfiets;
• Flexibility in working from home or at the office at the Molukkenstraat in Amsterdam.

Highlighted perks

• Free Swapfiets
• Fun working culture
• Growth opportunities
• Supportive team
• Learning opportunities

Why you should ride with us

Working at Swapfiets means joining the ride of your life. The work drives real impact for people, cities, and the planet. With a supportive team, open communication, and a flat structure, you’ll always have others cheering you on. As the company moves fast and tackles unexpected twists along the way, the journey stays exciting, rewarding, and fun.