Brand Partnership Lead

Job description

Parfumado is scaling across Europe, and we're looking for a senior, entrepreneurial leader to shape the next chapter of that growth. This is a rare, dual-mandate role: you'll own our fragrance category in the Benelux (our home market) and emerging markets such as the UK and Nordics, while leading Parfumado's launch into new markets such as the DACH region.

Part strategy, part hands-on building. You'll grow and optimise the assortment we already have, and open the doors with brand houses, distributors and retail partners that turn Parfumado into a household name in a brand-new market. Groundwork is already underway, with promising partnerships and real momentum to build on.

Your first 90 days

We're hiring a builder, so we're being explicit about where you start:

• Audit the current assortment per market and category KPIs, and identify the highest-leverage optimisations
• Map the German fragrance distributor and retail landscape, and open the first serious partnership conversations
• Set the initial commercial foundation for Germany (pricing, margin and forecasting assumptions) ahead of the assortment being final

What you'll do

Assortment & category strategy — Benelux

• Own the fragrance assortment and category strategy across the Benelux
• Curate and manage our niche and prestige brand portfolio and retail and distributor partnerships
• Set and steer the KPIs — assortment performance, forecasting, margins, sell-through and campaign metrics such as click-through and conversion
• Continuously optimise the assortment based on data and performance
• Lead brand activations and campaigns in close collaboration with the Head of Brand, and coach junior team members

New market launches & partnerships

Own Parfumado's go-to-market category strategy for Germany and new European markets.

• Build and negotiate strategic partnerships with brand houses, distributors and key retail partners
• Source and onboard the niche and prestige brands that define our German assortment
• Set the commercial foundation for the new market — assortment, pricing, forecasting, margins and KPIs
• Lead launch campaigns and activations tailored to the German consumer
• Build the local network and, over time, help grow the local team
• Work closely with other departments such as CRM, content, design and operations
• Coach junior team members as the category grows, and report directly to our founder

Job requirements

What we're looking for

Need to have

• 8+ years in brand partnerships, category management or commercial roles, ideally within fragrance or beauty
• A strong existing network across brand houses and corporate partners, with the credibility to open doors for strategic retail partnerships when entering a new market
• A strategic yet hands-on, entrepreneurial mindset — comfortable building in a fast-scaling environment
• Commercially sharp, comfortable owning KPIs and working with data and performance metrics
• A natural relationship-builder and storyteller
• Fluent in English, ideally also German; Dutch is a plus

Nice to have

• Proven experience working with German fragrance distributors and/or key retail partners

What we offer

• A flexible Alleo budget of €50 per month, for lifestyle perks like Felyx, Treatwell, Uber Eats, ClassPass or Peakz Padel
• Delicious, healthy team lunches
• 25 vacation days plus an extra day off on your birthday
• Pension plan
• A bike plan via Swapfiets
• A phone and laptop
• A personal training and development budget
• And of course, your choice of monthly perfume. Smells nice, right?