Marketplace Insights Analyst (f/m/d)

Patagonia is an outdoor apparel company. At a time when all life on earth is under threat of extinction, the company aims to use its resources—its business, investments, voice and imagination—to influence changes needed to protect the planet. Patagonia is a registered B Corporation and founding member of 1% for the Planet, recognised for product quality and environmental activism.

Your role:

We’re in business to save our home planet. The Marketplace Insights Analyst delivers actionable insights that inform decisions on customer acquisition, community engagement, and market opportunities across Patagonia EMEA. In this role you synthesize data from external and internal sources and translate findings into clear recommendations that help Patagonia make data-informed choices that strengthen the brand’s connection with its communities and markets. You closely collaborate with the EMEA marketplace, marketing & impact and CRM team to define and shape customer and market analytics priorities, as well as own the execution of delivering these insights.

Main tasks:

• Manage and execute insights projects from start to finish, prioritizing initiatives based on business needs. Ensure timely delivery of analysis that informs decisions on customer engagement, market sizing, pricing, brand health, and marketplace opportunities.
• Analyze customer and CRM data to identify opportunities across acquisition, engagement, retention, and customer lifecycle management. Translate findings into actionable recommendations that strengthen customer relationships and improve marketplace performance.
• Develop and apply market intelligence, research inputs, and external benchmarks to assess market dynamics, pricing, consumer behavior, competitor activity, and emerging opportunities relevant to Patagonia EMEA.
• Work closely with NAM Insights counterparts to leverage proven methodologies, tools, and outputs for EMEA, while contributing EMEA-specific findings and priorities to inform global insights direction.
• Partner with Marketplace, Marketing & Impact, CRM, Product, and other internal stakeholders to define research questions, align analytical priorities, and embed insights into business decisions.
• Create reports, dashboards, and presentations that communicate insights in a clear and digestible format for different audiences. Guide teams on how to interpret and apply insights so they lead to meaningful, data-informed actions.

What we’re looking for:

• An inclusive mindset
• 5 years of experience in customer analytics and insights using both internal data and working with external vendors
• Good understanding of customer analytics, CRM, and insights generation to synthesize customer, behavioral, and marketplace data into actionable recommendations for diverse stakeholders.
• Full understanding of business intelligence and visualization tools like Power BI, dbt, and Snowflake to create clear, impactful reports and dashboards that communicate complex insights effectively.
• Full understanding of market intelligence and research techniques to interpret consumer behavior, market sizing, competitor context, pricing, and brand health indicators that inform engagement and growth strategies.
• Full understanding of stakeholder communication and data storytelling to present insights in a compelling way that influences decisions and aligns with organizational priorities.
• Strong analytical and problem-solving skills to interpret trends, identify anomalies, and provide evidence-based recommendations that inform decisions across multiple business functions.
• Good understanding of cross-regional collaboration and project coordination to work effectively with NAM Insights counterparts, manage timelines, prioritize requests, and deliver insight solutions within agreed frameworks.
• A love of the outdoors
• An interest in saving our home planet and making a positive impact through your work

Other important details:

• This is a full-time position based in Amsterdam.
• Patagonia has a hybrid work model, working from home for a maximum of 3 days per week.