Senior Vertical Manager, F&B

At Adyen, you’ll join the Commercial Strategy & GTM team as a Senior Vertical Strategy Manager, F&B, owning the commercial growth and success of the F&B vertical.

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

About the Vertical

The F&B vertical is one of the fastest growing parts of Adyen’s business where we have seen success with businesses like McDonalds, Starbucks, KFC in the Enterprise space and also with SaaS platforms like Oracle and EposNow. The key to our success is partnering closely with our customers to identify their needs, support their growth and drive success for the F&B vertical. We define F&B as any business operating in the Restaurants, Coffee, Bars, Catering or the Food Delivery space.

About the Role

As a Senior Vertical Strategy Manager, F&B you will own the commercial growth and success of the F&B vertical at Adyen. The role is a part of the broader Commercial Strategy & GTM team at Adyen. Our team mission is to position Adyen as the global fintech leader and to grow our commercial success within and across our key verticals. You will partner closely with the Head of F&B and Hospitality and contribute to driving the commercial strategy and revenue growth initiatives for growth of existing customers within the vertical.

As the Senior Vertical Strategy Manager, F&B, you will play a pivotal role in shaping and executing Adyen’s growth strategy within the sector. This is a global role with a primary focus on the NA and EMEA regions and the opportunity to contribute to strategic projects worldwide. You will be the voice of the customer for restaurants, coffee shops, bars, and SaaS platforms operating in the F&B space.

The ideal candidate will have a strong background in F&B or managing a payments / financial services portfolio in the vertical. They should also have exceptional strategic thinking abilities, acute analytical depth and a proven track record of driving commercial success.

What you’ll do

• Own Vertical Performance: Serve as a key driver of the health and performance of the F&B vertical, supporting its general management and strategic direction.
• Define Global Commercial Strategy: Define and drive key elements of the global commercial strategy for F&B. Your strategies will produce deliverables such as go-to-market playbooks, competitive analysis, and business cases that account for market nuances and enable commercial teams to execute flawlessly.
• Become a Subject Matter Expert: Act as the internal and external SME for F&B, understanding the interplay between POS, Loyalty and channels including online, drive thru and kiosk. You can speak intelligently about the space with the most strategic customers and champion the right initiatives internally.
• Drive Product & Partnership Strategy: Analyze customer behavior to identify opportunities for product innovation, differentiation, and strategic ecosystem partnerships.
• Be the Voice of the Customer: Work closely with the Product Offering team to champion the vertical by:

• Providing vertical trends, opportunities and customer pain points to inform needs as input to product prioritization.
• Informing product pricing and packaging strategies to maximize profitability and market share.
• Providing the vertical nuance to global commercial enablement.

• Inform Growth Initiatives: Develop and maintain customer segmentation to identify and pursue opportunities for revenue growth and market expansion. Inform vertical and broader Adyen strategies with the latest industry trends, emerging technologies, and regulatory changes, proactively identifying strategic opportunities or risks.

Who you are

• 7+ years of experience, ideally combining deep knowledge of the F&B industry (Restaurants, Coffee and/or F&B Vertical SaaS) with expertise in payments or financial technology.
• You are passionate about the F&B space and the success of our customers in this vertical. You are customer-centric at your core.
• You have a strong ability to develop winning strategies backed by data and can navigate and tackle complex blockers to achieve commercial goals.
• Experience and passion for GTM strategy & execution
• Can package various customer feedback into tangible, data-driven business cases that will drive influence
• Strong verbal communication skills to drive influence stakeholders internally across Commercial, partnerships and product and be an exceptional Adyen ambassador externally
• Ability to navigate ambiguity and thrive in a fast-paced environment
• Available to travel up to 25% of the time, including internationally

This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.