Insights & Performance Management Manager

As Insights & Performance Management Manager, you play a key role in helping HEINEKEN make smarter commercial decisions across our global sales organization. By bringing together customer insights, commercial analytics, planning and performance reporting, you enable markets to make informed decisions that drive sustainable growth and commercial excellence.

In this global role, you'll also oversee our Care & Dare agenda, embedding people and culture initiatives into the way we sell, collaborate and lead. Working closely with colleagues across Global Sales, Route to Consumer (RTC), Trade Marketing and our Operating Companies, you'll connect strategy with execution—ensuring insights translate into meaningful actions and measurable business impact.

What will you do?

• Develop and implement a standardized approach to customer insights and sales analytics, translating findings into actionable recommendations for sales, RTC, and trade marketing team.
• Design and manage a global framework for commercial planning and performance reporting, aligning KPIs across markets and delivering dashboards that support decision-making.
• Drive the global rollout of Care & Dare initiatives, including Brand Promoters, Women in Sales and Sales Safety, embedding these programmes into our commercial ways of working.
• Collaborate with the Capability Deployment & Sales Accelerators team to ensure insights and performance data shape capability-building priorities and targeted interventions.
• Act as the bridge between Global and Operating Companies (OpCos), supporting local markets with relevant insights and ensuring global strategies are translated into effective execution.
• Foster a culture of performance, transparency and continuous improvement by championing data-driven decision-making across the commercial organisation.

Experience & Profile

What

• University degree.
• 12+ years of experience in commercial, sales strategy, analytics or planning roles, preferably in FMCG.
• Experience working with Route to Consumer (RTC) and Trade Marketing functions.
• Experience leading people and culture initiatives or commercial transformation programmes.
• Strong expertise in commercial insights, performance management, strategic planning and stakeholder management.
• Fluent in English; additional languages are a plus.

How

You are a strategic thinker with a passion for translating insights into business impact. You enjoy working across functions, markets and cultures, building strong relationships and bringing people together around a common goal.

You combine analytical strength with a collaborative mindset and are comfortable influencing stakeholders at different levels of the organisation. You lead with curiosity, empower others to succeed and embrace continuous improvement.

Above all, you role model HEINEKEN's leadership expectations by shaping the future, connecting people, developing talent and consistently delivering results.

What’s in it for you – let’s uncork:

• An excellent pension scheme.
• HEINEKEN is an international company with all the related perks: (inter)national career opportunities, ability to go places and diverse projects.
• We focus on developing HEINEKEN and ourselves: knowledge sharing is key and there is dedicated time for professional development through workshops, community sessions, Microsoft/Databricks courses/certifications and learning days.
• HEINEKEN embraces a hybrid working environment moving forward, with flexibility to define how often you are in the office.
• Covered commuting expenses.
• Awesome social events! :)

Excited to help shape the future of commercial excellence at HEINEKEN?

If you're passionate about using insights to drive better decisions, enjoy collaborating across a global network and want to make a lasting impact on our commercial performance, we'd love to hear from you. 🍻