Head of Product Marketing

Treatwell operates across 14 European markets, connecting consumers with over 90,000 salon partners through a marketplace, a SaaS suite, and a growing Payments offering. This senior Head of Product Marketing role exists to drive growth in a player-coach capacity.

You’ll own the full product marketing remit across all three domains, turning deep customer insight into sharp positioning, high-impact launches, and messaging that converts. You’ll be the connection between Product and Marketing and the person who makes sure the internal Sales team is fully equipped and energised to take products to market. You’ll also be the standard-bearer for PMM craft at Treatwell: coaching your team, raising the bar, and building a function that the rest of the business looks to for insight and direction.

This is a senior role with real scope, shaping how a category-defining European platform tells its story across markets, products, and audiences.

You will be responsible for:

• Driving growth using product marketing as a lever to accelerate acquisition, activation, and retention across Payments, Marketplace, and SaaS
• Owning product marketing end-to-end from positioning, pricing and messaging through to coordination of in-market execution across 14 markets
• Evangelising products internally, building deep advocacy across the business and fully leveraging the Sales team as a core part of every GTM plan
• Getting close to customers, joining sales calls, visiting salons, running interviews, and synthesising feedback into actionable insight
• Diving deep into data to understand the market, customer needs, and competitive landscape
• Partnering with Product to ensure what is built has a clear customer proposition and a product-led go-to-market strategy built in
• Collaborating closely with Marketing to create alignment across teams and functions with an entrepreneurial mindset
• Managing and developing a small team of PMMs, raising the bar on craft, coaching individuals, and creating a culture of high performance and continuous development

About you:

• An experienced executor, confident leading from the front and defining best practice
• A track record of using product marketing to directly drive growth, with measurable results
• Experience in a two-sided marketplace, SaaS, or payments product, ideally more than one
• Comfortable sitting within a Product function while remaining an integral partner to Marketing and Commercial, with the ability to bridge both worlds
• A preference for being in the field over writing decks, with experience conducting customer interviews, shadowing sales calls, and visiting partner locations
• Experience working closely with Sales teams, building enablement, running GTM alignment, and treating them as a key channel
• Strong people leadership with a serious approach to coaching and craft development
• Comfortable working across B2B and B2C contexts simultaneously
• Experience working across multiple markets and adapting messaging for local context
• Fluent in English; additional European languages are a bonus, not a requirement

About Treatwell

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month.

We’ll treat you with:

• 28 working days holiday, plus local bank holidays
• Monthly £/€40 Treatwell vouchers so you can treat yourself too
• Mental health support through a partnership with Open-Up
• Market-specific benefits that will be discussed in the interview process