Head of Product Marketing

Mollie is looking for a Head of Product Marketing to lead the team responsible for bringing its products to market in a way that is clear, compelling, and built around what customers actually need.

Build with us

More than 250,000 companies use Mollie to get paid, manage money and grow with products designed to be simple, scalable, and dependable. With 950+ Mollies across 14+ locations, the company values autonomy and craft, working in small teams with real ownership and a balanced environment designed to support high-quality work.

Your impact

Product marketing at Mollie sits at the intersection of what the company builds and how the world understands it. As Head of Product Marketing, you will shape how businesses across Europe experience and adopt Mollie’s growing product suite.

You will not just set direction. You will get into the work yourself, owning flagship go-to-market initiatives, setting the standard for quality, and showing the team what great looks like. You will work closely with Product, Growth, and Brand to make sure every launch lands with impact and every message earns its place.

This is the right role for someone who is equally comfortable thinking at a strategic level and rolling up their sleeves. If you care about the details, move fast without cutting corners, and want to help eliminate financial bureaucracy for businesses across Europe, this is where you belong.

What you'll ship:

• Build, develop, and mentor a world-class product marketing team that delivers best-in-class product positioning, messaging, and go-to-market strategies. Identify opportunities for upskilling and help shape individual career paths while supporting personal and professional growth.
• Refine and scale Mollie’s go-to-market framework to ensure repeatable, high-impact launches and sustained product growth across all markets.
• Personally take ownership of flagship go-to-market initiatives, ensuring best-in-class execution and setting the standard for excellence. Collaborate with cross-functional teams to develop and execute high-impact product launches that drive awareness and adoption.
• Understand customer needs deeply, gather insights, and quickly adapt strategy based on real-world feedback. Stay highly informed about customer segments, market dynamics, and the competitive landscape to craft impactful go-to-market strategies.
• Own the entire product lifecycle from positioning to activation, ensuring that products resonate with customers and drive growth.
• Work closely with product and brand teams to craft compelling value propositions and key messaging, ensuring a seamless customer experience across all touchpoints. Create high-impact marketing content, including presentations, case studies, and product videos to educate both customers and internal teams on Mollie’s product offering.
• Leverage customer insights and market intelligence to refine product marketing efforts. Track performance, analyze data, and continuously optimize strategies to maximize impact.
• Work with senior leadership across various teams to drive go-to-market work forward and align priorities. Actively communicate and educate other teams about the roadmap to ensure effective collaboration.

What you'll bring:

• 12+ years in product marketing, with at least 4 years in a leadership role within a high-growth tech, fintech, or SaaS company.
• A strong ability to not just lead but also execute on key go-to-market initiatives, working directly on the most strategic activities alongside your team.
• An ability to grasp the intricacies of Mollie’s products and leverage this knowledge to craft highly effective go-to-market campaigns.
• A track record of launching and scaling B2B products, with deep expertise in messaging, positioning, and go-to-market execution.
• Strong judgement and taste across go-to-market initiatives, with attention to details such as aesthetics, wording, and asset quality.
• Strong understanding of financial technology and digital product development, with an ability to translate technical capabilities into customer value.
• A natural ability to connect with customers, extract meaningful insights, and translate them into actionable marketing strategies.
• Strong analytical skills with experience leveraging data to drive marketing strategy and execution.
• Ability to influence stakeholders at all levels, crafting compelling narratives that drive alignment and action.
• Experience working across multiple markets, balancing central strategies with localised execution.
• English fluency is required; additional fluency in German, Dutch, or French is a plus.

Grow your way

At Mollie, growth is personal. The company believes everyone should have the chance to develop their skills, explore new challenges and shape their career on their own terms.

You’ll get regular feedback and performance reviews to support your development, with fair and transparent salary reviews along the way. Many Mollies move into new roles or take on new projects to stretch themselves, and the company actively hires from within to help people take the next step.

No matter if you're aiming for promotion, exploring a different career path or building new skills, you'll be supported with the tools, trust and opportunities to grow your way.

AI at Mollie

AI is core to how Mollie builds. It helps teams move faster, simplify work and make smarter decisions, creating real impact for the businesses served. The company is looking for people who are excited to use AI to shape the future of finance.

Benefits

• 20 days working from abroad each year (excluding high-risk countries).
• Wellbeing budget of €60 net per month.
• Coaching and support via OpenUp.
• 26 holiday days, plus an extra 2 days off between 27 and 31 December.
• NS Business Card and bike lease plan.
• Birthday off.
• One-off WFH equipment budget of €400 for new hires.
• Hybrid working with WFH and internet allowance at €60 a month.
• Discounted lunch, including hot and cold meals plus snacks for less than €4 when used.
• Health insurance support through ONVZ or €125 net towards your own insurance.
• Annual Mollieverse event for all employees.