Senior Media Strategist

Job Summary

At Palo Alto Networks, we’re united by a shared mission—to protect our digital way of life. Here, everyone has a voice, and every idea counts. If you’re ready to do meaningful work alongside people who are just as passionate as you are, you’re in the right place.

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

The Role

We are looking for a curious architect of growth to lead our media strategy across EMEA. This isn't a set and forget role. We need a Senior Strategist who views media as a laboratory - someone who is perpetually dissatisfied with the status quo and constantly asks, "How do we make this smarter?" You will be the bridge between high-level business objectives and the tactical execution that captures the attention of complex Buying Groups in the cybersecurity space.

As a Senior Manager (Individual Contributor), you are the connective tissue between our brand's ambition and the market's reality. You don't just buy media; you orchestrate demand. You will influence everything from the AdTech roadmap to the creative hook, ensuring that every dollar spent is an investment in moving a buying group closer to a decision.

Your Impact

• Buying Group Orchestration: Move beyond the "lead." You will design media strategies that identify, engage, and progress entire Buying Groups within target accounts. You’ll connect the dots between individual signals to build a cohesive picture of account intent and readiness.
• Strategic Influence & Stakeholder Management: You are a diplomat and an educator. You will partner with Field, Product, Sales, and Integrated Campaign teams to ensure media is aligned with product roadmaps and sales cycles. You don't just take orders; you provide a data-backed POV that shapes the broader marketing agenda.
• Content & Creative Catalyst: Use media performance data to influence the creative lab. You’ll provide the why that helps Creative and Content teams build high-performing assets - bridging the gap between what looks good and what drives action.
• The AdTech Visionary (POV): While you don’t own the plumbing of our AdTech stack, you are its most demanding user. You’ll maintain a strong POV on our toolkit (6Sense, Demandbase, DV360, etc.), identifying gaps and pushing for innovations that keep us ahead of the curve.
• Architect and Own the Media Plans: Lead the charge on select campaigns for EMEA media across Audio, Video, CTV, Social, Intent platforms, Content Syndication etc. You will aggressively test new channels, questioning traditional optimisation tactics to find untapped pockets of growth.
• Drive Automation: Propel the team toward a hands-off-the-wheel future where possible. You will identify opportunities for machine learning and automation to handle the mundane, freeing you up to focus on high-level strategy and innovation.
• Business Impact Analysis: Connect media metrics to real-world business outcomes. You’ll examine the journey from first touch to closed-won, relentlessly interrogating the data to ensure we are driving high-value business, not just high-volume traffic.
• Intellectually Restless: You have an innate curiosity. You aren't satisfied with industry benchmarks - you want to know why our performance looks the way it does and how to break the ceiling.
• A Technical Storyteller: You can dive deep into a DSP or an intent platform, but you can also walk into a room of Sales leaders and explain the Buying Group journey in a way that gains instant buy-in.
• The Market Expert: You have a world-class understanding of the EMEA media landscape and the nuance of the local markets, balancing brand-building with the aggressive demand-gen required in B2B SaaS.

Qualifications

Experience

• Experience: 10+ years in media strategy/planning, with a heavy lean into B2B. You’ve successfully navigated the complexities of long sales cycles and multi-stakeholder buying committees.
• The Toolkit: Understanding of the modern media stack - Google Marketing Platform, LinkedIn, and Intent platforms (e.g., 6Sense). Experience with CTV, Audio, and Direct/Sponsorships is essential.
• Strategic Breadth: Proven ability to influence creative and content strategy through the lens of media performance.
• Business Acumen: You understand the P&L. You can speak the language of Sales and Product as fluently as you speak the language of CPMs and CTRs.
• Education: Bachelor's degree in Marketing or related field of study