CRM and Marketing Automation Associate

Job description

As a CRM & Marketing Automation Associate, you support the execution and day-to-day delivery of global CRM campaigns, lifecycle flows, and marketing automation activities for Tony’s E-commerce team, with a specific focus on the personalised bars proposition.

You support and further enable the delivery and management of globally-led CRM strategies, plans and campaigns, ensuring accurate, timely, and high-quality execution across email and lifecycle touchpoints, and across markets. Working closely with the Marketing Automation Specialist, global marketing team and local market teams you contribute to the implementation of CRM strategies, support channel optimisation efforts, and help deliver effective retention initiatives.

About the company

Tony’s Chocolonely is committed to ending exploitation in cocoa. The company is an impact company that makes chocolate, not a chocolate company that makes impact. With incredibly tasty chocolate, it leads by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Albert Heijn, Ben & Jerry's, Jokolade, and Aldi have embraced a fairer, more transparent supply chain for their chocolate too.

What you will do

• Support the build and delivery of email campaigns and basic lifecycle communications
• Support global CRM campaign planning by coordinating content updates aligned with key campaigns and seasonal moments
• Proactively suggest improvement or ideas for CRM campaigns and customer journeys, and support the execution and testing of these ideas in collaboration with the team
• Drive the continuous optimization of campaigns
• Support the creation, execution and optimisation of CRM initiatives to generate and nurture subscribers and leads through campaigns and always-on journeys
• Support the creation and execution of CRM lifecycle initiatives, including automated flows and customer activation campaigns
• Work closely with the Retention Manager to execute on lifecycle priorities and initiatives
• Analyse performance of CRM campaigns, flows, and database health to identify and share optimisation opportunities
• Prepare and share regular performance reports on basic performance reports
• Support on the CRM and marketing automation enablement of e-commerce and marketing specialists across homebase and markets

Job requirements

Our new flavor:

• Hands-on experience supporting the build and execution of email and CRM campaigns and basic automated flows
• Foundational understanding of CRM principles, customer segmentation, and email marketing automation
• Experience supporting optimisation activities through basic testing, performance tracking, and learnings shared with senior team members
• Familiarity/experience with CRM and marketing automation platforms (e.g. Bloomreach, HubSpot, Klaviyo or similar), with willingness to learn and develop deeper platform expertise
• Good eye for email content, layout, and customer experience, with strong attention to detail in execution
• We are all about being more in person than apart; this means we offer flexibility but see each other in the office on average 3 days a week. More is fine too!
• Believe wholeheartedly in Tony’s purpose. You live our core values: outspoken, in it together, entrepreneurial, raise the bar and makes you smile.

Our benefits

At Tony's you will get the opportunity to be part of something extraordinary, making real impact in the world while enjoying benefits as you help the company succeed. The company offers training programs, regular feedback cycles, coaching and a generous L&D budget, as well as additional benefits including a luxurious vega-lunch, company bonus, minimum of 28 holidays, inspirational team updates, unforgettable events and unlimited chocolate.