Digital Marketing Intern

Join TomTom as a Digital Marketing Intern and support the team across email campaigns, webinars, market research, and performance analysis.

What you'll do:

• Support the planning and execution of email campaigns (invitations, reminders, follow-ups)
• Coordinate content and design with internal stakeholders and creative teams
• Build and QA emails in marketing automation platforms (e.g., HubSpot)
• Assist with audience segmentation and list management
• Track campaign performance and contribute to reporting and optimization (aligned with internal email workflow and KPI tracking practices)

Webinar Support

• Assist in the end-to-end execution of webinars (setup, promotion, follow-up)
• Coordinate timelines, assets, and speaker logistics with internal teams
• Support webinar promotion through email and other digital channels
• Help track registrations, attendance, and post-event performance metrics (consistent with webinar execution and reporting roles)

Market & Competitor Research

• Conduct research on competitor marketing activities (emails, webinars, campaigns)
• Create benchmarking reports and highlight key trends and insights
• Support analysis of industry best practices and identify opportunities for improvement (aligned with internal benchmarking and reporting tasks)

Reporting & Analysis

• Assist in compiling campaign performance reports
• Analyze marketing data to identify trends and actionable insights
• Provide recommendations to improve future campaigns

What you'll need:

• Bachelor’s or Master’s student in Marketing, Business, Communications, or a related field
• Strong interest in digital marketing, especially email and event marketing
• Analytical mindset with attention to detail
• Good written and verbal communication skills in English
• Proactive, organized, and eager to learn
• Ability to work both independently and collaboratively
• Familiarity with tools like Excel, PowerPoint, or marketing platforms is a plus