Sales Development Representative - Swedish Speaker

At Optimizely, you will join a collaborative global team focused on helping people unlock their digital potential by enabling marketing and product teams to create and optimize digital experiences across all channels.

Introduction

As a Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. You will support the sales organization by proactively identifying, nurturing, and creating new opportunities with prospects.

You will be on the frontlines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects. The SDR team bridges the gap between Marketing and Sales to grow the business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth.

SDRs manage a holistic territory plan together with their Account Executive counterparts to build relationships with in-market buyers in target accounts with the ideal customer profile. Every day, you will leverage intent-based data to prioritize and tailor your outreach to prospects, using tools such as Salesforce, Outreach, LinkedIn, and other prospecting tools combined with digital selling techniques to research accounts, identify key contacts, and craft targeted messaging to effectively communicate our value proposition across a wide-ranging portfolio of solutions, including content, commerce, intelligence and experimentation.

You will work with new prospects to understand their challenges and goals, accurately scope business requirements, and facilitate engagement with Account Executives and Solutions Consultants to create a prescriptive follow-up plan that translates to new opportunity creation. You will also learn technical and selling skills that will lay the foundation for your career at Optimizely.

Job Responsibilities

• Responsible for managing a multi-million-dollar book of business, contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities for sales.
• Manage a territory coverage plan of approximately 100 accounts.
• Create individualized industry- and persona-based marketing content, including customized emails, personal videos, and tailored digital experiences for outbound campaigns.
• Conduct extensive corporate research, including annual and quarterly reports, media coverage, and company structures to identify buying committee members within an account or divisions in an account.
• Conduct a value assessment with a prospect, including evaluating a prospect’s current technology stack and positioning how solutions can drive business outcomes such as increased conversions, leads, and revenue.
• Understand the marketing technology ecosystem and how technical capabilities fit together to create a winning digital customer experience.
• Research target account lists, determine a strategic outbound approach, and book meetings with those accounts using tailored messaging to Optimizely's key personas.
• Provide weekly pipeline forecasts to the manager and regional Sales Vice Presidents on pipeline pacing and production of sales opportunities.
• Achieve daily call, email, and LinkedIn outreach metrics.
• Partner with local field marketing, sales, and presales teams to create account-based engagement programs.

Knowledge and Experience

This role is hybrid, with three days in our Amsterdam office and two days working from home. For this role, fluency in Swedish is required.

• Adaptability: You are excited by change, adaptable, and thrive in new situations where you can think on your feet.
• Coachability: You are able to implement feedback and are dedicated to continuous self-improvement.
• Drive/Achievement: You have a strong track record of performance, a positive attitude, a desire to win, and a proven history of consistently achieving quotas or objectives.
• Team Orientation: You work collaboratively, support others, share best practices, and build strong partnerships across sales channels.
• Process Orientation/Focus: You can follow and iterate on a specific process for maximum results, with a detail-oriented and organized mindset and effective time management. You must be able to remain focused in the face of many competing interests.
• Curiosity: You have genuine curiosity about people, technology, and business, along with excellent listening skills.
• Communication: You have strong persuasion, negotiation, written and verbal communication, presentation, and client relationship skills.
• Technological Savvy: Strong internet, email, and Microsoft application skills are preferred. An understanding of Salesforce is useful.
• Maturity/Professionalism: You remain calm under pressure and stay collected and focused in a fast-paced, high-pressure, dynamic environment.

Education

Bachelor's degree or equivalent experience

Competencies

• Driving for Results
• Learning Quickly
• Accepting Responsibility
• Managing Time
• Communicating Effectively