Senior Manager, Product Marketing, Peripheral Vascular | EMEA

Job description

The Job’s Mission:

The Senior Manager Product Marketing serves as the regional marketing leader responsible for developing and executing a comprehensive marketing strategy across EMEA. This role oversees the EMEA marketing organization to strengthen brand presence, accelerate product adoption and support commercial growth across Peripheral Vascular markets. Some examples of our product portfolio include ClotTriever and FlowTriever.

As the primary voice of the EMEA customer, this leader drives market insights, competitive intelligence and structured Voice of Customer (VoC) efforts to identify clinical needs, regional opportunities and barriers to adoption. They translate these insights into actionable recommendations for Global Marketing, Product Management, R&D and clinical teams, ensuring that regional needs are represented in product development and commercialization plans.

This role is based in our Amsterdam or Ireland locations with a hybrid work model.

What you will do:

• Start with a familiarization phase to learn about the portfolio and build relationships with internal and external stakeholders.
• Lead, develop, and inspire a team of approximately 5 direct reports, fostering a growth-oriented environment and coaching each team member to reach their full potential.
• In alignment with Global Marketing, define and execute both annual and long-range marketing and medical education strategies for Peripheral Vascular EMEA, ensuring the organization meets growth, profitability, and market-share goals.
• Provide coaching and guidance to your team on effective segmentation, targeting, and positioning to accelerate EMEA adoption of the portfolio.
• Collaborate closely with EMEA sales leadership to align marketing and commercial priorities, driving market growth and supporting the execution of sales strategies that accelerate portfolio adoption.
• Lead and oversee regional and country-level strategies for market access, government affairs, and health-economics initiatives across EMEA, collaborating closely with key stakeholders to deliver business-enabling solutions for the sales organization.
• Develop and refine metrics to evaluate the impact of marketing efforts on customer engagement and build deep P&L expertise to understand and influence the financial performance of the Peripheral Vascular business in EMEA.
• Capture key market dynamics, customer feedback and insights, as well as Voice of Customer trends related to EMEA’s specific needs and considerations.
• Define and execute regional product life cycles, including launch and phase-out of products.
• Identify opportunities and influence cross-regionally and cross-divisionally to drive growth and deliver enhanced customer value for the business.
• Collaborate with the Global Marketing team on upstream and downstream marketing projects.

What you need:

Required:

• Bachelor’s degree is required.
• 10+ years of work experience is required, with a significant portion in international marketing, product management, brand management, or related fields within MedTech, BioTech, Pharmaceuticals, healthcare, or similar industries.
• Experience in managing or coaching and mentoring teams is required; 4+ years is preferred.
• Ability to accurately and effectively lead and manage marketing projects to ensure timely outcomes, business performance, and growth.
• Excellent interpersonal communication, persuasion, and presentation skills, with fluency in spoken and written English.
• Ability to collaborate and network effectively within a matrixed organization.
• Demonstrated ability to relate to stakeholders and customers from different markets and cultures.
• Strong strategic thinking, analytical, and problem-solving skills.
• Ability to understand and work within complex interdivisional procedures and policies.
• Impeccable work ethic and integrity in managing confidential information.
• Demonstrated proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
• Travel up to 50%.

Preferred:

• Experience in Interventional Cardiology, Interventional Radiology, or Vascular Surgery is an advantage but not mandatory.
• MBA preferred.

What we offer:

• Flat hierarchies and a culture committed to achieving our mission and delivering remarkable results.
• Strong personal and internal career development opportunities, including both vertical and lateral career moves.
• Recognition of performance through local and global awards for outstanding individual and cross-functional team achievements.
• Collaborative and inclusive environment.
• Quality products that improve the lives of customers and patients.
• The ability to discover your strengths, follow your passion, and own your career.

Stryker is a global leader in medical technologies. The company offers innovative products and services in MedSurg, Neurotechnology, and Orthopaedics that help improve patient and healthcare outcomes.