Campaign Specialist

As our Marketing Automation Campaign Specialist, you will join our Growth team. You will be the driving force behind all our customer communications. From automated onboarding flows to high-impact bulk campaigns across email, the app, banners, and telemarketing, you will translate data profiles into personalized customer journeys. Currently, an external agency handles parts of this work, but we are bringing this discipline entirely in-house, and you will play the leading role.

Your impact?

We are currently undergoing a major strategy overhaul. We are reinventing our entire campaigning strategy and communication approach, and migrating to a brand-new Marketing Automation Platform (MAP) and Customer Data Platform (CDP). This means you won't just be pressing the 'send' button on an existing system; you will build everything from scratch on a blank canvas.

You will step into a unique, autonomous position that combines Vandebron’s agility and green mission with a dedicated technical specialist by your side to handle heavy data queries and backend setups. This allows you to focus purely on the flow, logic, and optimization.

In this role, you will report to Cees Polak, Manager Growth.

What you will do

• Build and manage marketing & service campaigns: You will be responsible for commercial, always-on retention campaigns, such as those triggered by contract end dates, as well as crucial service communications like variable rate updates or mandatory communications regarding the phasing out of the net metering scheme.
• Design automated customer journeys: Map out, build, and refine omnichannel flows for onboarding and retention from the ground up using our new tooling ecosystem.
• Advanced data segmentation & personalization: Apply segmentation and dynamic content blocks to ensure the right message reaches the right audience at the right time, while managing multiple campaigns and journeys simultaneously.
• Continuous optimization: Analyze campaign results and set up A/B tests to improve campaign impact on a daily basis.
• Ensure compliance: Guarantee that all communication streams strictly comply with current GDPR and ACM (Dutch Authority for Consumers and Markets) guidelines.

Your weekly breakdown will look roughly like this:

• 40% Operational: Drafting emails, building campaigns, and mapping dynamic data points.
• 30% Flow design & improvement: Strategically mapping out and optimizing customer journeys.
• 30% Reporting & stakeholder management: Aligning with internal teams and analyzing campaign performance.

What you bring to the table

• 5+ years of experience, with a significant portion being hands-on experience within Marketing Automation Platforms at UI level, such as Braze or Salesforce Marketing Cloud. You are tech-savvy, but you do not need to write SQL queries.
• Strong conceptual understanding of audience segmentation, data logic, and workflow planning.
• Experience setting up personalization, conditional logic, and interpreting campaign analytics, for example in Google Analytics or Lightdash.
• Practical knowledge of GDPR and ACM regulations regarding customer communication.
• Fluency in English, preferably also in Dutch.
• Availability for 32-40 hours per week.

Personally, you are:

• Diplomatically assertive: You will work with a variety of stakeholders, including designers, copywriters, and the Growth team. You have the maturity to navigate these relationships smoothly, but you aren't afraid to say no to protect the overall customer journey.
• A structural eagle-eye: You always spot that broken link, typo, or logical flaw in a flow before communication goes out to thousands of customers.
• Process-driven: You love creating order out of chaos and effortlessly maintain an overview, even when 20 projects are running simultaneously.
• Comfortable with ambiguity: We are building from the ground up; you enjoy the fact that things aren't set in stone yet and love brainstorming the best path forward.

Why this role is a great career move

In many organizations, Campaign Specialists are treated like an internal ticket service, executing ad-hoc newsletter requests thrown over the fence by other departments. At Vandebron, you are the director. You own the calendar and the logic.

This is also a rare greenfield opportunity. Most marketers inherit a platform cluttered with spaghetti logic they aren't allowed to touch. Here, you get to build the entire marketing automation ecosystem into a modern, data-driven machine. Setting up this omnichannel infrastructure from scratch is a true career-definer that will elevate your profile from executor to strategic architect. Best of all, you'll do this without corporate red tape: if you see an opportunity, you test it immediately with your tech partner.

What you will learn

• How to successfully migrate an organization from legacy tools to a hyper-modern MAP and CDP landscape.
• How to create ultimate synergy between data and marketing teams.
• How to orchestrate real-time, event-driven marketing within the fast-paced pressure cooker of the energy market.
• How to streamline complex and sometimes conflicting stakeholder interests into one logical communication calendar.

What success looks like after 6-12 months

• After 6 months: The foundation of the new MAP/CDP and the first always-on flows are live. Broader omnichannel blueprints are ready, including reliable dashboards and the first new channels via a Next Best Action (NBA) layer.
• After 12 months: The machine is fully running. Smart, personalized customer journeys based on real-time data and customer profiles are active, structurally boosting retention team results and lowering churn risks.

What we offer you

• A gross monthly salary between €4,200 and €5,200 based on a 40-hour work week, depending on your experience, excluding holiday allowance.
• An annual bonus based on company performance.
• 30 paid vacation days per year to recharge and get inspired.
• Two extra days off: 1 for religious or cultural celebrations and 1 volunteer day.
• The option to work from abroad for up to 6 weeks per year, with a maximum of 4 consecutive weeks, including up to 4 weeks outside the EU.
• Sabbatical opportunities after three years of service.
• An annual learning budget of €1,200 and access to internal Learning & Development workshops.
• Unlimited access to the mental health platform OpenUp.
• A solid pension scheme to plan for your future.
• A net monthly allowance of €30 for internet costs and €20 for phone costs.
• A one-time net allowance of €200 to set up a comfortable home office.
• A flexible hybrid working environment, splitting time between your home and our CO2-neutral office in Amsterdam.
• Daily healthy lunches prepared by our own in-house chefs.
• An NS Business Card if you travel 10 km or more to the office.