Online Store Manager

At Lely, we are building the next step in our commercial model. E-commerce is a key part of that: enabling farmers to easily purchase consumables and easily access what they need through our online store, while supporting Lely Centers with a scalable, digital channel.

We are looking for an Online Store Manager who will own and improve the performance of the Lely Store in practice. This is a hands-on ownership role, focused on execution, performance and making the platform work for customers and Lely Centers.

Wat is jouw rol?

You are responsible for the day-to-day operation and commercial performance of the Lely Store.

You make sure:

• the platform runs smoothly
• customers can easily order and use it
• Lely Centers are supported in using the channel
• performance improves continuously

You sit at the intersection of:

• business
• customer experience
• data
• daily execution

Your responsibilities

Own the online store

• Manage daily operations across markets and Lely Centers
• Ensure product catalogues, pricing and availability are correct
• Identify and solve issues in flows, orders and content
• Drive commercial performance

Improve conversion, repeat orders and adoption

• Monitor and act on KPIs (conversion rate, order frequency, revenue, usage)
• Translate insights into concrete improvements
• Make the store work for farmers and LCs

Optimize usability for real-life farm usage (fast, practical, reliable)

• Improve key flows (repeat ordering, subscriptions, service interaction)
• Gather feedback and translate it into improvements
• Coordinate execution across teams

Work closely with marketing, logistics, clusters and Lely Centers

• Align campaigns, product availability and customer journeys
• Ensure plans actually land in the store
• Drive continuous improvement

Identify opportunities to improve performance and flows

• Work with Product / IT to implement changes
• Act as the business owner of the platform

Wat is jouw ervaring?

You are a hands-on, commercially driven professional who likes to take ownership and improve things in practice.

You have:

• 5+ years experience in e-commerce / digital commerce / online retail operations
• Strong understanding of online buying journeys and conversion
• A data-driven mindset (you turn data into action)
• Experience with CMS, product data and platform management
• Strong stakeholder skills (without formal authority)

You are:

• practical and structured
• focused on execution and results
• comfortable working without direct reports
• motivated to make things work in real-life situations

Why this role matters

The Lely Store is a key capability in our future commercial engine.

In this role, you contribute directly to:

• improving farmer experience
• increasing commercial performance
• scaling a digital channel alongside Lely Centers

Wat bieden wij jou?

Working at Lely means contributing to sustainable progress within one of the most innovative organizations in the Netherlands. You contribute to making the agricultural sector future-proof - and we make sure that you get all the space, resources and support you need to do so.

• An international working environment with opportunities for own initiative and entrepreneurship.
• Excellent working conditions, including up to 8 weeks of vacation per year and a good pension scheme.
• Good growth opportunities: you are in control of your development and can choose from various training courses through our Lely Academy - from personal development to job-specific training.
• Our modern Lely Campus offers daily access to extensive sports facilities: an indoor gym, outdoor padel courts, an outdoor basketball and volleyball court, table tennis and table soccer. You can join Hyrox workouts or sign up for personal training - and challenge your colleagues during an active break.
• Enjoy fresh coffee and tea from our own barista, with milk straight from our farm, as well as a healthy and affordable company restaurant.
• A healthy work-life balance thanks to our hybrid work policy: you work at least three days a week on Campus, with flexible working hours and plenty of room to spend extra time on site (between 06:00 and 20:00).
• A free shuttle bus will take you to and from the metro in Maassluis, so your workday starts and ends smoothly.
• Successes need to be celebrated: from anniversaries to Christmas parties - at Lely we know how to do it!

Lely is committed to creating a sustainable, profitable, and enjoyable future in agriculture. Driven by the challenges farmers face and the needs of cows, we develop high-quality robots and data systems that improve animal welfare, flexibility, and productivity on dairy farms. Our mission is to support sustainable food production.