Internship - Global Brand Management - Birra Moretti

Are you passionate about iconic brands and the power of marketing to move people? As a Global Brand Management Intern for Birra Moretti at HEINEKEN, you will be at the heart of building one of the most-loved global premium beer brands.

“Working on Birra Moretti gave me the opportunity to contribute to an amazing international brand, while learning how global brand strategies and initiatives are developed, adapted and brought to life across different markets!”

You’ll support a wide range of brand-building activities, from global campaigns and innovation projects to consumer activations and market collaboration initiatives that help grow Birra Moretti worldwide. This is your chance to gain hands-on experience in global brand strategy, creative development, and cross-functional collaboration within a leading FMCG company.

The internship

As our Global Brand Management Intern, you will:

• Support the development and execution of campaigns for Birra Moretti, from briefing creative agencies to tracking campaign performance across global and local markets
• Contribute to trade and consumer activations, helping to translate the brand strategy into engaging ON and off trade POSM, event, and shopper marketing experiences
• Support innovation projects, helping to develop and launch new products or brand extensions that bring the authentic Italian taste experience to new occasions and audiences
• Contribute to brand governance by supporting the maintenance of brand guidelines, toolkits, and asset management to ensure consistency across all markets and touchpoints
• Help shape internal and external communications for the team, including preparing presentations, market updates and other relevant material that keep stakeholders aligned and inspired

Your new team and workplace

As an intern you'll be an integral part of the Global Brand Management team of Birra Moretti, which is responsible for building and growing one of HEINEKEN’s most iconic premium beer brands across international markets.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

The unique you!

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

A proactive attitude with the confidence to take initiative and bring fresh ideas

• Excellent communication and stakeholder management skills in English, both written and spoken
• Strong analytical skills and the ability to translate insights or data into clear recommendations

A collaborative mindset and eagerness to learn within an international and fast-paced environment

• Experience with PowerPoint and Excel; familiarity with project management or creative collaboration tools is a plus

A genuine passion for brands, consumer marketing, and creative storytelling, combined with curiosity about global consumer culture

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.

In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.

In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.

1. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
2. You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

• A full-time internship, starting on September 1, 2026
• The duration of the internship is 5 or 6 months (to be agreed upon with your internship supervisor)
• Your home office will be located in Amsterdam
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek
• You will earn 2 vacation days per month (based on a full-time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

Bring your true self

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you.

So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.

Working at HEINEKEN

HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.