Paid Media Intern

At KARL LAGERFELD, the Paid Media Intern will be part of the digital marketing and e-commerce teams, collaborating closely with the Paid Media Specialist. The role involves supporting and optimizing advertising activities across various channels, including PPC, paid social, display and affiliates. The internship offers a dynamic learning experience, providing hands-on exposure to the intricacies of paid media within fashion. You will be working daily with internal stakeholders and external partners such as Google, Meta and TikTok.

Purpose of the Role

As a Paid Media Intern, you will support the planning, execution and optimization of paid media activities while gaining hands-on experience in fashion-focused digital marketing and e-commerce.

Key Responsibilities

• Assist the Paid Media Specialist in the planning, execution and optimization of paid media campaigns
• Work closely with media agencies to support the coordination and implementation of paid media plans
• Assist in maintaining a content calendar for paid media campaigns, ensuring timely execution and alignment with overall marketing initiatives
• Review and test ads to ensure they align with the brand’s messaging, visual standards and campaign objectives
• Monitor and analyze campaign performance through internal dashboards and Google Analytics, providing insights to enhance the paid media strategy
• Support trade reporting and prepare weekly presentations
• Collaborate with internal teams such as merchandising, buying, social media and retail marketing to ensure close alignment
• Collaborate with external partners such as Google, Meta, TikTok and Snapchat to stay up to date on platform updates and new features
• Work closely with the creative team and support briefing and reviewing creative content and copy
• Coordinate and save all paid media content in online folders
• Assist in liaising with the translation agency to ensure advertising materials are accurately translated and relevant for international markets
• Support monitoring spend against budget and provide administrative support
• Support monthly validations of sales
• Create benchmarks and perform competitor analysis

Skills, Education & Experience

• Must be enrolled in an accredited Bachelor/Master program during the entire internship period
• Keen knowledge of and interest in digital marketing and data analysis
• Experience with premium brands or the luxury sector is preferable but not required
• Previous marketing or e-commerce internship preferred
• Experience and proficiency in MS Office software suites and preferably Google Analytics
• Fluent in English, both verbal and written; knowledge of an additional language is an advantage

Profile

• Curious, analytical and detail-oriented
• Able to prioritize and multitask
• Able to work independently as well as in a team
• Interested in and passionate about the fashion industry and cross-channel digital marketing
• Flexible and adaptable, with a positive attitude
• Able to work in a fast-paced and high-pressure environment

Additional Requirements

• Your application can only be considered if you are enrolled for the full duration of the internship at your school or university
• Due to Dutch legislation, you must have European nationality or be studying in the Netherlands

Why #TEAMKARL? (HQ)

• Opportunity to make an impact
• Working in the heart of Amsterdam
• Exclusive sample sales only for #TEAMKARL