Global Head of Social & Culture Marketing

Job Description

As Global Social & Culture Director, you will lead the enterprise-wide social and cultural agenda across Global Coffee Co., shaping how social drives growth, relevance, and brand performance at scale. Reporting to the Global Creativity & Connections Director, you will define the global vision, governance model, and transformation roadmap for social marketing across global teams, zones, and marketing clusters.

You will establish the standards, operating principles, and capabilities that enable our brands to participate meaningfully in culture while managing risk across a global portfolio of heritage brands. Working closely with Marketing, Corporate Communications, Legal, Compliance, and external partners, you will champion a social-first approach that balances creativity, agility, and governance. This is a highly visible leadership role with accountability for elevating social excellence and cultural relevance across a €16 billion global business.

Key responsibilities:

• Define and lead the global social and culture vision, operating model, and transformation roadmap across markets, zones, and clusters.
• Own the global social strategy, including channel roles, editorial principles, always-on engagement, social-first standards, and campaign integration.
• Establish and govern enterprise-wide standards for social, creator, influencer, and cultural engagement, including brand safety, compliance, rights management, and risk mitigation.
• Lead the global BrewLab agenda, setting governance, ways of working, quality standards, and capability expectations across all marketing clusters.
• Drive the global social capability agenda through training, community building, talent development, and maturity uplift across teams and markets.
• Monitor social and cultural performance across the organization, translating insights into interventions, governance actions, and continuous improvement initiatives.

Qualifications

Working at JDE Peet’s is hands-on, giving you the chance to leave your mark while working together as one team. We’re a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

For this role, we’re looking for someone who has the following skills and experience:

• Bachelor’s degree in Marketing, Business, Economics, or a related field; Master’s degree preferred.
• 15+ years of leadership experience within global FMCG or consumer-focused organizations across social media, culture, communications, creator marketing, PR, or related brand-building disciplines.
• Proven experience leading complex social ecosystems across multiple markets, with expertise in governance, operating models, capability building, and performance management.
• Strong track record of working cross-functionally with Corporate Communications, Legal, Compliance, Regulatory Affairs, agencies, and senior business stakeholders.
• Demonstrated ability to establish standards, manage risk, lead escalation processes, and drive improvements in social effectiveness and brand relevance.
• Exceptional communication, influencing, and leadership skills, with experience building high-performing teams and communities across global organizations.

Company Description

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

JDE Peet’s is the world’s leading pure-play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets.

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.