Sr. Professional, DTC FH Planner

At Under Armour, you get the freedom to go further - no matter your role. That means developing, delivering, and selling state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Sr. Professional DTC FH Planner is responsible for collaborating in developing the top-down seasonal financial and inventory target and a bottom-up sales plan for the Factory House business, the retail outlet channel. The DTC FH Planner will leverage collaborative cross-functional relationships to enable the DTC team to meet quarterly sales and margin objectives, ensure GoToMarket strategies come to life in the market, and inventory sell-through is managed to target.

Your Impact

Pre-Season Management

• Partner with DTC POD lead, Merch Planning, Channel Merch & Finance to develop financial targets for the channel down to stores.
• Translate financial targets to seasonal plans broken out by DTC KPI’s as well as by category for the assigned channel that support the long-term strategic growth plan for the region and inventory planning.
• Set and track performance against line architecture and SKU targets for assortment productivity.
• Manage the MFO share and excess inventory planning to meet channel revenue and margin targets.
• Work closely with Channel Merchandising to gain strong command of seasonal product strategies, key product and marketing stories to align the bottom-up plan with the channel assortment strategy.
• Build and maintain account group-level sales plans that substantiate financial targets.
• Utilize sales plans to identify opportunities and risks to the financial target at monthly OTB meetings.
• Collaborate with cross-functional partners on successful new store openings and ongoing process improvements.
• Leverage merchandise partners to gain strong command of seasonal product strategies, distribution segmentation, and related topics.
• Communicate potential target adjustment opportunities and risks as they arise.

In-Season & Inventory Management

• Track sell-through by category and seasonality and advise or execute actions needed, including replenishment, price promotional activities, and content marketing support.
• Support the business with performance analysis at account, category, region, and store level.
• Provide reporting and analysis such as WSSI, OTB, sell-through, and revenue reporting.
• Coordinate cross-functional activities to reconcile significant variances to plan and refine the forecast model to reflect updated sales and marketing assumptions.
• Help execute key promotional moments within the FH channel by collaborating with retail, pricing, VM, and merchandising teams to drive monthly sales and profitability.
• Run what-if scenarios to support decision-making and provide insights on potential channel performance outcomes.
• Gather and present regional hindsight data to drive actions and support ongoing planning efforts, both short and long term.
• Execute monthly demand forecasts at the style-color level, driven by statistical forecasting, and continuously manage necessary adjustments using the Blue Yonder Demand system.
• Utilize systematic forecast and performance data to identify opportunities and risks to the financial and strategic target at monthly and quarterly channel reviews.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.