Global Head of Creative Excellence Marketing

Job Description

As Global Creative Excellence Director, you will shape how creativity drives growth across Global Coffee Co., leading the enterprise-wide creative agenda across global teams, zones, and markets. Reporting to the Global Creativity & Connections Director, you will define the vision, operating model, and transformation roadmap that enables world-class brand building at scale.

This role sits at the intersection of creativity, operations, production, and technology, ensuring creative investment translates into stronger brand growth, higher-quality communications, and more efficient content delivery. You will partner with senior leaders across Marketing, Finance, Procurement, agencies, and production partners to build a future-fit creative ecosystem. This is a high-impact leadership role with the opportunity to influence how creativity creates competitive advantage across one of the world’s largest coffee businesses.

Key responsibilities:

• Define and lead the global creative vision, operating model, and transformation roadmap across global, regional, and local teams.
• Lead the global creative agency ecosystem, including agency model design, partner selection, performance management, remuneration frameworks, and executive relationships.
• Own enterprise governance of non-working media investment, production economics, sourcing strategies, and operating model decisions.
• Establish global standards for creative quality, speed, governance, compliance, rights management, and efficient content delivery across markets.
• Drive creative innovation and capability building, including modular content, creative automation, GenAI-enabled production, and scalable asset systems.
• Monitor creative and operational performance, translating insights into transformation initiatives, partner actions, and continuous improvement across the organization.

Qualifications

Working at JDE Peet’s is hands-on, giving you the chance to leave your mark while working together as one team. We’re a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

For this role as Global Creative Excellence Director we’re looking for someone who has the following skills and experience:

• Bachelor’s degree in Marketing, Business, Economics, or a related field; Master’s degree preferred.
• 15+ years of leadership experience within global FMCG or consumer-focused organizations across creative, brand communications, integrated marketing, or creative operations.
• Proven track record of leading complex creative ecosystems involving agencies, production partners, and multi-market organizations.
• Strong expertise in creative operating models, agency management, production economics, non-working media governance, and large-scale transformation.
• Demonstrated ability to translate creative investment into measurable business outcomes, including brand growth, communication effectiveness, and operational efficiency.
• Exceptional stakeholder management, influencing, and leadership skills, with experience leading global teams and cross-market communities.

Company Description

JDE Peet’s is the world’s leading pure-play coffee company, with a presence in more than 100 markets.