Growth Marketing Manager

Hi, we are Swapfiets! 👋 Welcome to the world of worry-free biking! We are providing members an all-inclusive bike subscription with free repairs and maintenance and lead the movement to more liveable cities.

We are looking for a Growth Marketing Manager to continue our growth journey as Europe’s leading bike membership. Swapfiets is active in 8 European markets and provides awesome service daily to 0.3 million active members. This role is for an individual experienced with managing teams involved in growth marketing in international fast-paced environments. Are you a sales tiger at heart with strong entrepreneurial skills? Then this might be something for you! 🚲 🚀

Our Growth Marketing Manager is an essential part of the ‘Consumer Direct’ team and reports directly to the Chief Commercial Officer. You will play a key role in refining our proposition and growth strategy across all markets and channels. You will manage a team of 10 B2C and B2B marketeers and channel experts in their day-to-day marketing operations. Your contribution will be crucial to bring Swapfiets to the next level of scalable growth.

How you pedal us forward:

• Make sure the Swapfiets brand proposition is fit for profitable growth in all 8 markets, exploring new pricing models, add-ons and LTV strategies for a variety of audiences with different cycling behaviors and preferences.
• Develop paid channel campaigns, affiliate partnerships, Ecom/app strategies and B2B sales tactics to boost growth.
• Refine media buying and targeting strategies in collaboration with the Brand Marketing team and optimize the sales funnel for the best ROI.
• Lead the pricing and promotions calendar and stock decisions to optimize demand versus supply on global and local level.
• Develop innovative app/email campaigns, experiments and A/B tests to grow member retention and decrease churn.
• Lead crucial processes to maintain marketing efficiency on a daily basis and develop trainings and contests to boost the performance of 45 retail locations.
• Support various departments including retail teams, customer service and Brand Marketing with guidance on member behavior and growth opportunities.
• Manage and mentor a team of 10-11 channel marketeers and sales experts, plus agency and freelance collaborations.
• Act as a liaison with country managers, Finance, Tech/Data teams and external stakeholders to maximize impact.

The gear you need:

• 10-15 years of relevant experience in B2C growth marketing, digital campaigns, loyalty strategy and/or E-commerce.
• Strong analytical skills and knowledge of how to optimize marketing funnels and margins.
• Experience managing mid size teams and coaching teams through change.
• Excellent communication skills in English; other languages like Dutch, French, German or Danish are a big plus.
• A local network in the Netherlands with agencies, freelancers or partnerships is a plus.
• Proven ability in cross-team stakeholder management.
• A proactive mindset with a drive for growth.

Benefits for a smooth ride:

• Your own Swapfiets (lend-lease) 🚲!
• 32 vacation days for ample time off.
• A solid pension plan and a discount on your health insurance.
• Mac or Windows laptop and phone allowance.
• A challenging and rewarding role with significant responsibility and friendly colleagues.
• Travel allowance if you live more than 11 km away from the office.
• Delicious and affordable lunch at the office prepared by our lunch heroes.
• Access to Urban Sports Club for Business arrangement to promote your healthy lifestyle.
• Learning and development opportunities through the L&D department.
• Engaging workshops and inspirational talks.
• One day off per year to do voluntary work paid by Swapfiets.
• Flexibility to work from home and at the office in Amsterdam.

Why you should ride with us

Working at Swapfiets means joining the ride of your life. We pedal with purpose, knowing our work drives real impact for people, cities, and the planet. With a supportive team, open communication, and a flat structure, you’ll always have others cheering you on. As we move fast and tackle the unexpected twists along the way, we make sure the journey stays exciting, rewarding, and, most importantly, fun!