Internship AI Content & Communication

Got a way with words and prompts?

How will you make our customers happy?

We believe AI can make our content even sharper, smarter and more fun, without losing the bol voice. As our AI Content & Communication Intern, you’ll experiment with generative AI for copy and concepts: testing prompts, comparing output quality and editing results into on-brand, customer-friendly content. You’ll also help us build, improve and launch our own AI tools, from shaping use cases and creating examples to supporting adoption.

Next to that, you’ll help communicate about AI internally by turning experiments into clear guidelines, examples and storylines for presentations and demos. From training and improving our own tools to brainstorming and promoting new applications, you’ll be central to our next chapter in gen AI.

What will you do?

As an AI Content & Communication Intern, you’ll join bol’s in-house creative agency: burobol. Within burobol, you’ll be part of the AI team, where we explore how generative AI can help us create better, faster and more scalable content. You’ll gain experience in a diverse team of creatives, copywriters, engineers and AI specialists, working on projects that combine brand, technology and innovation. From B2C and B2B campaigns to internal tools and communication, you’ll get to work on AI projects that show up in many corners of bol, from smart tools to creative experiments and everything in between.

During your internship, you will:

• Create engaging content
• Help build, improve and launch our own AI tools, from use cases and examples to adoption
• Help bol colleagues create on-brand content using our own AI tools
• Build and improve storylines for presentations, demos and internal updates
• Co-develop creative activations that use AI or help promote new AI applications
• Collaborate across design, tech and copy teams

What do you bring?

• You study Communication, Creative Business, Linguistics, or a related field
• A strong love for language
• You’re curious about AI
• You’ve got a creative and analytical brain
• You love trying new tools, even breaking them
• Writing in Dutch is flawless, and your English is great too

Perks of having a blue heart

The culture and the office

Our colleagues work hard to make the daily lives of our customers easier and more fun. But of course, we do this in an inspiring and creative environment!