Local Marketing Manager (Netherlands & Belgium)

We’re looking for a creative, commercially-minded, and highly proactive Local Marketing Manager to help grow Treatwell’s presence across Belgium and the Netherlands. This role combines local brand building, community engagement, social media management, and content creation.

You’ll play a key role in positioning Treatwell as the leading beauty and wellness platform in the region by creating impactful campaigns, building relationships with salon partners, and producing engaging content that drives both salon partner acquisition and booking growth.

Working closely with local Supply teams and central marketing teams, you’ll ensure our local marketing activity is both culturally relevant and commercially effective.

What you’ll do

Drive local brand awareness & consideration

• Build and execute local marketing campaigns that put Treatwell front-of-mind for salon owners and stylists.
• Own and manage the local Instagram accounts, including but not limited to creating engaging UGC-style content with salon partners.
• Scope opportunities to increase Treatwell’s presence at industry events, trade shows, and partner activations, and execute on these opportunities.
• Build relationships with key associations, influencers, and partners in Belgium and the Netherlands.

Build community & advocacy

• Create meaningful connections with salons — both online and offline — through content, meetups, and community initiatives.
• Produce content (social, newsletters, case studies, webinars) that excites salons and reflects Treatwell’s brand.
• Communicate key Treatwell updates to salon partners in engaging and impactful ways.
• Launch initiatives that turn salon owners and stylists into Treatwell advocates.

Requirements

• Fluent in Dutch and English (written and spoken).
• Experience in community management, local marketing, social media, content creation, or a similar role.
• Strong content creation skills, particularly UGC and social-first creative for paid advertising.
• Commercial mindset with an understanding of how content supports lead generation and sales, and community engagement.
• Experience managing Instagram is essential.
• Strong stakeholder management skills and confidence working cross-functionally with local and global teams.
• Creative, resourceful, and passionate about the beauty and wellness industry.
• Thrives in a high-performance culture that also values care, respect, and inclusion.

Benefits

We treat you well!

• A challenging role at one of the fastest-growing companies in Europe, with a fun company culture in the heart of Amsterdam.
• 28 vacation days, plus national holidays.
• One extra day off per year – the Treat Yourself Well Day – to recharge and take time for yourself, in your own way.
• A €40 voucher each month via our benefits platform Alleo – so you can treat yourself, too.
• Mental health support through our partnership with OpenUp.
• The possibility to use the Lease a Bike scheme after 7 months of employment.
• Participation in the pension plan with Bright Pension after 7 months of employment.
• A delicious freshly prepared office lunch each day, available for a small contribution.

About Treatwell

We are a team of 750 passionate and brilliantly talented people across Europe. We are the smartest salon management software in the industry, all connected to Europe’s leading booking platform, working with over 50,000 salon partners in 13 countries and processing over 8 million bookings per month.

We are on an exciting journey to bring about a digital revolution in the hair and beauty world.