Internship - Marketing Capabilities

Internship – Marketing Capabilities

" The combination of creative projects, global collaboration, and constant learning is what makes this internship so rewarding!" ~ Giulia, Intern

The internship

This Internship is part of the Global Commerce University (GCU) that develops Marketing Capabilities across Brand Building, Innovation, RMG & Sales. Through online Masterclasses + e-learnings, these capabilities are implemented throughout the Commerce organization worldwide. The GCU also leads the Capability Builders Community, a community that supports the embedding of the capabilities in the operating countries.

Key Responsibilities

• Support in development and deployment of Masterclasses and E-Learnings including related materials and communications
• Logistical support for E-Learnings and Masterclasses (scheduling, coordination with relevant parties, technical support)
• Coordinating communication to Commerce Community & Capability Builders
• Maintenance of the internal website of Global Commerce University, updating Commerce events calendar
• Support in development and roll-out of Regional Creative Councils at Heineken

During your internship you will support the Senior Capability Managers from the GCU in developing and implementing marketing capabilities.

Your new team and workplace

The Global Commerce University (GCU) at The HEINEKEN Company develops Marketing and Commerce capabilities across Brand Building, Innovation, Revenue Management, and Sales through global e-learnings, masterclasses and more. One of the team’s main challenges is creating engaging learning experiences that can be implemented across different markets worldwide.

The team is international, approachable, and highly collaborative, which makes it a great place to do an internship. The combination of creative projects, global exposure, and learning from experienced professionals creates a very dynamic and rewarding environment.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

The unique you!

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• Project and Stakeholder Management skills
• Excellent MS Suite Skills – particularly PowerPoint/Excel & Teams
• Strong Creative and Analytical skills
• Learning mindset and Can-do attitude
• Strong communicator & Connector
• Passion for Marketing and Brand Building
• Currently enrolled/ a degree in Business and/or related fields
• Canva/ design skills are a Plus

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
2. In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
3. In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
4. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
5. You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

• A full-time internship, starting on September 1, 2026
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor)
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will earn 2 vacation days per month (based on a full-time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

Bring your true self

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you.

So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.