Internship - Desperados

Desperados experiential & social media marketing internship

“I enjoy coming to my internship because I’m an active part of shaping today’s world of Desperados. From communicating on our social platforms to turning creative ideas into real experiences through party activations all over the world. I also support the team in their day-to-day work and manage my own projects with real responsibility. What makes it even better is being surrounded by a team that genuinely cares about my personal and professional development!”

Carla Sam Gonzalez, Global Desperados Intern

The internship

We are a trailblazing beer brand, renowned for our coolness and popularity among young adult consumers. Our unique fusion of beer with Latin spirit has revolutionized the category making us pioneers. The essence of Latin spirit - daring, vibrant, authentic, spontaneous and fun is at our core. This grants us the credentials to create the best letting loose moments.

How will you make an impact?

Digital & Social Media

• Improve the way we organize the day-to-day activities of Desperados social media platforms.
• Develop the monthly calendar for our social platforms and cascade it to our markets.
• Work with our social media agency to find best practices in our operating countries. Leverage the community learnings and reapply in other markets.
• Pilot social media innovations and improve how we communicate with our consumers.

Event Sponsorship Management

• Manage our worldwide calendar of sponsorships.
• Work with markets to amplify our global partnerships and global activations.
• Build communication plans and assets for our global party sponsorships. Leverage it in different countries.
• Support bringing events to life, in collaboration with partners globally or in markets.

Internal conference

• Support the brand team for the company’s annual conference in developing and coordinating the event.

Desperados Team Support and Internal Communications

• Become the go-to individual for accessing global tools such as the internal website and assets platform.

We believe working with us, you will develop your skills in:

• Adaptability - understand the rules and expectations in a complex organization.
• Communication – enhance your storytelling skills and presenting style.
• Multicultural Awareness - learn how to work with people from all over the world.
• Problem-Solving - apply theoretical and technical knowledge in the professional environment.
• Commercial Resilience – learn how to build brands.

Your new team and workplace

Just like our brand, we fully live life always looking for moments to let loose together and create unforgettable experiences, and we encourage each other to go for it in life and at work. To explore opportunities in a creative, fun, and social way. Trying out something new whether it is big or small.

• PLAYFUL: We are curious, light-hearted, and add fun to everything we do.
• DARING: An intuitive and bold mindset that propels us forward.
• TRIBE: The inclusive spirit that brings us together and allows us to be who we really are. We challenge and take care of each other at the same time.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

The unique you!

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• Passionate for social media and the new era of consumer communication.
• Passionate for parties, in all its forms.
• Curiosity and openness to challenge the status quo.
• Creative yet also analytical.
• Fluent in English.
• Confident, with good communication and presentation skills.
• Able to work across multiple projects at once, to deal with multiple project owners.
• Able to manage their own time and be independent.
• Resilient and with a strong sense of personal initiative.
• Ability to work in a multi-cultural environment.
• Studying marketing, media, and business.

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
2. In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
3. In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
4. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
5. You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

• A full-time internship, starting on September 1, 2026.
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor).
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home.
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek.
• You will earn 2 vacation days per month (based on a full-time internship).
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed.

Bring your true self

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you. So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.