Marketplace Marketing Specialist - Direct Business, EMEA

Brooks is seeking a Marketplace Marketing Specialist to support the execution and optimization of digital marketing initiatives across its Premium Platform Program in EMEA. This role focuses on hands-on campaign execution, performance monitoring, and partner collaboration, working closely with the Senior Marketplace Marketing Specialist and internal stakeholders to drive traffic, engagement, and conversion across online partner platforms.

Who We Are

At Brooks, we believe movement is the key to feeling more alive.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values

• Runner First — We act in the best interest of the runner
• Word is Bond — We do what we say we’ll do
• Champion Heart — We give our all in everything we do
• There is no “I” in Run — We stay generous with our humanity
• Keep Moving — We find ways to move every day, because joy is kinetic!

Your Job

The Marketplace Marketing Specialist supports the execution and optimization of digital marketing initiatives across Brooks’ Premium Platform Program in EMEA. This role focuses on hands-on campaign execution, performance monitoring, and partner collaboration, working closely with the Senior Marketplace Marketing Specialist and internal stakeholders to drive traffic, engagement, and conversion across online partner platforms.

Your Responsibilities

• Execute digital marketing campaigns across EMEA Direct Business channel and partner platforms in line with seasonal and always-on strategies.
• Support planning and rollout of campaigns with premium platform partners to drive visibility, traffic, and sales.
• Coordinate with EMEA E-commerce, Digital Media, Creative Studio, and Direct Business teams to ensure campaigns are aligned with brand, product launches, and promotions.
• Monitor campaign performance and report on key metrics (ROAS, CTR, CPA, traffic, conversion).
• Support SEO, SEM, and paid media execution in collaboration with Digital Media teams.
• Assist in managing day-to-day partner communications and operational tasks.
• Support the coordination and execution of offline partnership events.
• Manage and track campaign timelines, assets, and deliverables across multiple platforms.
• Support competitive analysis and marketplace trend tracking.
• Maintain budget tracking and performance summaries for campaigns.
• Stay informed on marketplace platform updates, tools, and best practices.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field or an equivalent combination of education and/or experience.
• 1+ years of relevant experience in digital marketing, marketing, e-commerce, or marketplace environments.
• Foundational understanding of digital marketing channels (SEO, SEM, paid media, email).
• Strong analytical mindset with experience interpreting campaign performance data.
• Organized, detail-oriented, and able to manage multiple projects simultaneously.
• Strong communication and collaboration skills.
• Proficiency in Excel, PowerPoint, and Word; familiarity with analytics tools is a plus.
• Understanding of the AI landscape, particularly in the Marketing space, preferred.
• Experience with marketplaces such as Amazon or Zalando is an advantage.
• Fluent in English; additional European languages are a plus.
• Embraces and lives the Brooks values.