Brand Specialist PTW

For Yamaha Motor Europe N.V. (YME), located at Schiphol-Rijk in the Netherlands, we are looking for a Brand Specialist PTW in our Marketing Division.

You have the opportunity to be part of the Yamaha family.

About the role:

As a Brand Marketing Specialist, you will drive the marketing efforts for all Powered Two Wheelers (PTW) segments. In this role, you have a significant say in how we communicate and market both existing and new products. Supporting the Department Manager, you will manage a variety of activities including events, campaigns, and daily operations in alignment with our regional strategy. You will ensure all Yamaha Motor Europe assets are available to our distributors while acting as a driving force for innovation and continuity. By leveraging your network and knowledge, you will strive to create the best possible output, collaborating closely with local teams and international workforces, including our headquarters in Japan.

Your responsibilities:

• Responsible for delivering the Brand and Product strategy, including positioning for specific product groups and segments.
• Define marketing plans that encompass embargo strategies and asset delivery, ensuring these are shared with and approved by YMC.
• Responsible for executing activities at every stage of the customer lifecycle, always aiming to exceed expectations across all touchpoints. This includes managing pre- and post-purchase initiatives designed to secure owner loyalty and create Lifetime Yamaha Customers.
• Lead the execution of the plans with the support of assigned coordinators utilizing the full range of Yamaha Motor Europe’s tools—from campaigns and CRM to events and apps.
• Ensure the timely production and delivery of all communication materials to promote Yamaha products and services in line with the marketing plan.
• Responsible for the correct distribution and adoption of these materials throughout Europe and across global markets.
• Responsible for the concept behind our Press Tests and support with the execution of the Press Test and Customer events managed by the Trade Marketing and Events Department within the Marketing Division.
• Initiate the execution of the pan-European on/off-line media campaigns in close collaboration with your team and other divisions.
• Analyze competitors throughout the year and stay up to date with the latest trends in the industry.
• Support the creation of periodic reports and structured checks of activity results, both from a Customer and Distributor point of view.

What do you bring?

• Bachelor degree in Marketing or Communication with proven experience developing and executing marketing plans.
• Masters degree in a relevant field of work is considered a plus.
• Minimum 5+ years’ work experience in Automotive or similar, in a similar position and ideally in an international environment.
• Agency experience is a plus.
• Experience with project management.
• Excellent communication, organization and planning skills.
• Strategic thinker, creative, and a team player.
• Strong analytical and problem-solving attitude.
• Open attitude, supportive and, most of all, self-starting and autonomous.
• Excellent knowledge of the English language, both spoken and in writing.
• Willing to travel within Europe.
• Any additional language (French, Spanish, Italian, German) is considered a plus.

About You

A motivated and inspirational colleague, happy to support the business and truly devoted to customer success. You are a humble team player, who is willing to learn and is not afraid to face challenges. Quality and professionalism lie close to your heart.

About Yamaha Motor Europe

Yamaha Motor Europe is responsible for coordinating the marketing and sales activities of our products in the European market, mainly: Yamaha motorcycles, scooters, marine engines, personal watercraft vehicles, boats, 4-wheeled all terrain and side-by-side vehicles (ATVs/SSVs), lightweight vehicles (golf cars, personal and commercial vehicles).

What’s in it for you?

• A diverse and international environment.
• We offer a hybrid way of working, including working from home allowance and a budget for setting up your home office.
• Commuting allowance, holiday allowance, and 28 days off to enjoy as you please.
• 13th-month payment and participation in our Bonus Program.
• Pension scheme.
• Learning and development opportunities.
• Discount on Yamaha products.
• Your first contract will be a temporary contract, but with the intention to extend or offer an indefinite contract.
• We support you in getting your motor or boat license.
• Free fruit is available in our office.
• Fuel up at "The Three Forks" with a breakfast or lunch—right here at the office and easy on the budget.
• We offer Employee Assistance Program (EAP) to support you and your family with health, wellbeing and practical life matters.
• Get to know your colleagues during our company/team events.