B2B Allround Marketeer / Growth Marketeer

Functieomschrijving

Position Title - B2B Allround Marketeer / Growth Marketeer

Company - iwell - Your Partner for Sustainable Energy Solutions

About iwell

At iwell, we are all about reinforcing energy security. We help European businesses become more energy independent. Because with growing regulations, extreme price volatility and rising grid issues, they just need to be resilient. So it's time to take charge and think ahead.

We deliver energy management solutions that ensure businesses are always in control of their energy. Our in-house developed EMS and modular battery storage drive profit through sustainability, making businesses future-proof. We’re a fast-growing international team of bold, talented individuals. From engineers and software developers to creative thinkers and customer-focused business developers, we are looking for people who are determined to make a positive impact.

The Role

We're looking for a hands-on medior marketeer to join our Growth Marketing team. You'll be responsible for executing multi-channel campaigns across four countries and several customer segments - from initial concept to live, to reporting.

This isn't a specialist role. You'll work across the full campaign mix: paid media, email, social, content, and owned channels. You know how to prioritize, you're comfortable switching between strategy and execution, and you don't need perfect conditions to get things done.

You'll report to the Director of Growth and work closely with sales, local market leads, and other stakeholders such as product and business development.

What you’ll do

• Plan and execute campaigns end-to-end across paid media (LinkedIn, Google), email, social media, and owned channels
• Create and adapt campaign messaging and creative for different countries and segments without losing brand consistency
• Write and brief content for ads, landing pages, emails, and social posts - and be able to produce a solid first draft yourself
• Learn how to optimize paid media campaigns (you don't need to be a performance specialist, but you need to be willing to learn the basics)
• Work with our CRM and marketing automation tools (Hubspot, Instantly) to support in building and improve email flows and nurture sequences
• Coordinate with local market contacts and external agencies or freelancers where needed; we make it work together!

What you bring

Must-haves

• 3–5 years of experience in B2B marketing, with a track record of executing campaigns across multiple channels
• Fluent in Dutch and English - you'll write in both and work with teams in both
• Experience with paid media campaigns is preferred but not necessary (LinkedIn Ads and/or Google Ads); you are interested to read the data and act on it
• Comfortable to work or learn how to work with email marketing and marketing automation tooling (HubSpot and Instantly)
• Strong project management skills - you handle multiple workstreams and meet deadlines
• A good eye for copy and creative; you can brief an agency and you can also write it yourself
• Availability for 32-40 hours per week.

Nice-to-have

• Experience in energy, sustainability, or a technically complex B2B product
• Experience working across multiple markets or countries
• Basic understanding of SEO and website performance

We care

• 30 days of holiday to rest and recharge, plus a yearly company holiday and one volunteer day per year
• Get a budget of €1,500 per calendar year for personal development and career growth
• Pension plan with BrandNewDay
• We cover your travel costs (bike, car, or public transport)
• €25 per month mobile phone allowance
• Hybrid working setup based in Utrecht. We offer the possibility to work from home 1 day per week
• Office perks, including daily fresh fruit and team activities