Junior Marketing Activation Specialist- Trail Running

Be part of a movement that moves the world

We are ASICS. And our five letters have a meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. We believe every one of us can make a difference. And so, when you become an ASICS colleague, you join a team that is working together to bring about positive change.

Your role in our shared journey

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by supporting the development and execution of trail running campaigns, events, and communications initiatives across the EMEA region. In this role, you'll help establish ASICS as the most preferred performance trail running brand by building relationships with key stakeholders, creating compelling content with athletes and ambassadors, and representing the brand at trail events, with an initial focus on France and Spain.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.

Your key responsibilities will be:

• Support the roll-out of centrally-led Trail activations across EMEA with an initial focus on France and Spain.
• Represent ASICS at relevant trail events to increase brand visibility and engagement within the trail running community.
• Develop and maintain a network of trail-specific media contacts, run clubs and influencers to strengthen brand relationships.
• Help create trail running marketing initiatives including PR and social media campaigns to drive engagement.
• Develop compelling content in collaboration with brand ambassadors, athletes and influencers to tell authentic trail running stories.
• Support day-to-day communications with local and central marketing teams whilst building relationships with key stakeholders.
• Monitor key performance indicators and create performance updates to track the success of all trail running activations.

You have the following skills:

• Strong knowledge of the trail running market, including athletes, media, and influencers.
• Project management skills with experience in live events.
• Fluency in English; proficiency in French or Spanish is advantageous.
• Background in performance sport with a passion for trail running.
• Two to four years of relevant experience in events, preferably in a trail or running environment.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important.

Our commitment to your wellbeing

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.