Product Manager, CRM (m/f/d)

Bij Awin combineert de Product Manager, CRM (m/f/d) sterke product- en operationele procesexpertise met creatieve probleemoplossing om complexe commerciële behoeften te vertalen naar schaalbare oplossingen in lijn met de CRM-roadmap en -visie. In een snelle, wereldwijde omgeving brengt deze rol teams samen, leidt stakeholders over functies heen en stuurt op betekenisvolle resultaten binnen een complex en evoluerend systeemlandschap.

Purpose of Position

The Salesforce Product Manager combines strong product and operational process expertise with creative problem-solving, translating complex commercial needs into scalable solutions in line with the CRM roadmap and vision. Working in a fast-paced, global environment, this role brings teams together, leads stakeholders across functional while driving meaningful outcomes in a complex and evolving systems landscape.

Key Tasks

• Act as primary product linkage between business stakeholders, the Salesforce team, and Product & Technology, ensuring business priorities are clearly understood and reflected in the CRM roadmap.
• Support the definition, maintenance, and delivery of the CRM roadmap, working closely with CRM and Billing & Payments leadership and teams, to surface synergies and address cross-team dependencies early.
• Lead structured assessments of current (“as-is”) business processes and contribute to the definition of future (“to-be”) processes, helping identify opportunities, benefits and impacts of proposed changes.
• Translate commercial, contractual, and operational needs, challenge assumptions and translate them into clear, actionable product requirements that support effective delivery within a complex systems landscape.
• Work closely with the Salesforce Business Partners and engineering teams to ensure solutions align with agreed process models and integrate effectively across platforms.
• Support scalable and well governed CRM data foundations that enable reliable reporting, analytics, and downstream use cases.
• Drive change and adoption by promoting new ways of working, supporting users through transitions, and helping teams realise value from the CRM platform.
• Clearly communicate priorities, progress, trade-offs, and outcomes to a broad set of stakeholders through strong narratives and data-backed decision making.

Skills & Expertise

• 3+ years of product management experience, with hands-on involvement in CRM products, Salesforce experience preferred.
• Strong product mindset, with the ability to frame problems, make trade-offs, and keep teams focused on outcomes in complex system landscape.
• Experience translating complex business, contractual, or operational needs into clear product requirements, roadmaps, and prioritized backlogs.
• Data-driven approach, using data to inform decisions while applying sound business judgement where information is incomplete.
• Demonstrated analytical and problem-solving skills, able to identify gaps and contribute practical, scalable solutions to cross-functional challenges.
• Strong communication skills, with the ability to create clear product narratives, explain trade-offs, and support stakeholders through change.
• Confidence working with and influencing a broad set of stakeholders across technical and non-technical teams in a global environment.
• Adaptability to changing priorities and environments.
• Strong analytical skills with the ability to interpret complex information.
• Client-oriented mindset with a focus on delivering value.
• Experience working in cross-functional teams and engaging stakeholders plus strong negotiation and influencing skills.

Our Offer

• Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves.
• Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions.
• Health & Well Being: With our support and access to various initiatives and sports offers, you can devote yourself to your mental and physical well-being.
• Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development.
• Remote Working Allowance: You will receive a monthly allowance to cover a part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
• Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer program.
• We are hiring in multiple countries; additional benefits in terms of health, well being, security and more will be discussed further upon first initial interview with the talent team.

Established in 2000, Awin is proud of our dynamic, social and inclusive culture.

Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.