Head of Product Marketing

Product marketing leadership at Treatwell

Treatwell operates across 14 European markets, connecting consumers with over 90,000 salon partners through a marketplace, a SaaS suite, and a growing Payments offering. This is a senior player-coach role with real scope, created to drive growth and shape how a category-defining European platform tells its story across markets, products, and audiences.

You’ll own the full product marketing remit across all three domains, turning deep customer insight into sharp positioning, high-impact launches, and messaging that converts. You’ll be the connection between Product and Marketing and the person who makes sure our internal Sales team is fully equipped and energised to take our products to market. You’ll also be the standard-bearer for PMM craft at Treatwell: coaching your team, raising the bar, and building a function that the rest of the business looks to for insight and direction.

You will be responsible for:

• Driving growth, using product marketing as a lever to accelerate acquisition, activation, and retention across Payments, Marketplace, and SaaS
• Owning product marketing end-to-end, from positioning, pricing, and messaging through to coordination of in-market execution across 14 markets
• Evangelising products internally, building deep advocacy across the business and fully leveraging the Sales team as a core part of every GTM plan
• Getting close to customers by joining sales calls, visiting salons, running interviews, and synthesising feedback into actionable insight
• Diving deep into data to understand the market, customer needs, and competitive landscape
• Partnering with Product to ensure what we build has a clear customer proposition and a product-led go-to-market strategy built in
• Collaborating closely with Marketing to create alignment across teams and functions with an entrepreneurial mindset
• Managing and developing a small team of PMMs, raising the bar on craft, coaching individuals, and creating a culture of high performance and continuous development

About you:

• An experienced leader of leaders, with meaningful experience in management
• A track record of using product marketing to directly drive growth, with measurable results
• Experience in a two-sided marketplace, SaaS, or payments product, ideally more than one
• Comfortable sitting within a Product function while remaining an integral partner to Marketing and Commercial, and able to bridge both worlds
• Prefer being in the field over writing decks, with experience conducting customer interviews, shadowing sales calls, and visiting partner locations
• Experienced working closely with Sales teams, building enablement, running GTM alignment, and treating them as a key channel
• A strong people leader who takes coaching and craft development seriously
• Comfortable working across B2B and B2C contexts simultaneously
• Experienced working across multiple markets and adapting messaging for local context
• Fluent in English; additional European languages are a bonus, not a requirement

About Treatwell

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries and processing over 8 million bookings every month.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

We’ll treat you with:

• 28 working days holiday, plus local bank holidays
• Monthly £/€40 Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Open-Up
• Market-specific benefits