Intern, Influencer Marketing - Rookie Program 2026

Join the Under Armour Rookie Program Internship from 1 September 2026 to 30 June 2027 as an Influencer Marketing Rookie.

At Under Armour, we are committed to empowering those who strive for more. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further no matter your role. That means developing, delivering, and selling state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Rookie Program Internship is designed to give students the opportunity to learn, grow, and work on real business challenges. As a Rookie, you will be trusted with a strategic project that challenges you to think critically, collaborate cross-functionally, and create impact.

What Will You Experience?

Throughout the internship, you will gain a holistic understanding of how a global sports brand operates, combining business exposure, structured learning, and real-world application:

• Strategic project ownership
• Go-To-Market, Commercial, Retail, and Sports exposure
• Mentorship and guidance by industry experts
• Cross-functional and international collaboration
• Development opportunities and workshops

Are You The Next Rookie?

• Enrolled in a Dutch college or university (Bachelor’s or Master’s) for the full duration of the internship (September 2026 – June 2027)
• Hold EU citizenship, or are a non-EU student studying in the Netherlands
• Internship is a mandatory part of your curriculum
• Humble and hungry, with a strong willingness to learn

As an Influencer Marketing Rookie

Influencer marketing is a growing priority within Under Armour, driving brand love and product desirability across key categories. As an Influencer Marketing Rookie, you will support the execution and ongoing improvement of our always on influencer program across Football, Sportswear, Training and Running, gaining hands-on experience within a global sports brand while contributing to real category marketing impact.

Your Impact

As an Influencer Marketing Rookie, you will support both the execution and evolution of influencer marketing initiatives across categories. By the end of the program, you will have contributed to the smooth delivery of campaigns, stronger creator alignment, and insight-driven performance tracking.

• Support execution of the always on influencer program across Football, Sportswear, Run and Train
• Assist Category Marketing Managers in the day-to-day management of the influencer agency
• Support the development of ideal creator profiles per category using consumer insights and platform research
• Help track creator trends across sports, fitness and lifestyle content
• Support seasonal product ordering, gifting and fulfilment for influencers
• Assist in writing clear influencer creative briefs aligned with category narratives
• Support campaign coordination and execution in partnership with the agency
• Contribute to monthly performance reporting, tracking KPIs and key learnings

Qualifications

We are looking for a motivated and curious student who is eager to learn and contribute within a fast paced marketing environment.

• Student enrolled in Marketing, Brand Management, Communications or related field (sports or fashion focus is a plus)
• Strong interest in sportswear and football; affinity with running or training is an advantage
• Solid understanding of marketing fundamentals
• Highly familiar with social platforms such as Instagram, TikTok, YouTube, Snapchat, and emerging creator platforms
• Interest in creator culture and awareness of trends across sport, lifestyle and fitness categories
• Strong organizational skills and attention to detail
• Clear written and verbal communication skills
• Comfortable working with data, spreadsheets and basic performance metrics
• Nice to have: experience with influencer marketing, social media, content creation or marketing projects, whether academic or extracurricular

Benefits & Perks

• Under Armour Merchandise Discounts
• Human Performance Institute (Gym) on site at the office
• Health and Wellness allowance (50 euro net monthly) or Classpass membership
• NS Business Card
• Paid time off